Amid speculation of a fall in sales, Trinity Mirror has confirmed that it will be holding The New Day’s cover price at 25p.
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Robert Marshall joins from Rocket Fuel to head up Maxus’ programmatic arm.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
The Publishers Audience Measurement Company – PAMCo – has now taken over the role of the NRS in producing audience estimates for published media. Here, its CEO, Simon Redican, explains what happens next.
For the fifth week in a row BBC One has claimed Tuesday night glory.
Chief executive David Abraham said he does not see an “existential threat” on the horizon – and that privatisation is merely “a solution in search of a problem”.
Outlining Johnston Press’ strategy for the newly-acquired i, chief digital officer Jeff Moriarty has said it will leverage real-time user data and have an “aggressive” social push.
| Tim Lumb
It’s time to challenge the idea that out-of-home does not perform well, writes Outsmart’s Tim Lumb.
The module, available to Mediatel Connected subscribers, offers postcode level reports, doordrop planning data, a pricing calculator, consumer research and case studies.