The relentless general election coverage during April appears to have had little impact on national newspaper circulations, according to the latest ABC release, with no titles recording any significant changes.
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As expected, viewers tuned to BBC One in droves to see never-ending clips of people putting paper into boxes as well as the bevy of last-minute campaign attempts from the party leaders.
How did the polls get it so wrong – and, given its reliance on data, should the media industry worry? We asked ZenithOptimedia’s research guru, Richard Shotton, to explain (spliced with some choice cuts from Twitter).
The European Commission’s approach to a single digital market are laudable, but a closer examination of the blueprint may make digital businesses jumpy, writes the IAB’s Nick Stringer.
Initiative’s Jane Wolfson will join the publisher in June as it looks to drive its commercial strategy.
Full report available at: Mediatel Connected > AV > Cinema
A YouGov study reveals how readers of the UK’s biggest national newspapers actually vote.
Trinity Mirror has reported an 8% decline in publishing revenue; however, digital revenues have soared.
Starcom MediaVest Group has promoted Scott Curtis to European mobile strategy and development director.
Telecoms giant BT has reported a 14% rise in pre-tax profit to £2.645bn for year end to 31 March – alongside a small dip in revenues of 2% to £17.85bn.
