If you’re going to charge £3.99 to a young readership that may not be flush with cash, you need to offer something unique – not content that can freely be found elsewhere, writes Chris Blackhurst.
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The appointment of WPP’s Jonathan Tom comes as RadiumOne strikes a new programmatic deal with ITV.
For the second week in a row BBC One’s Wednesday night draw, the uncomfortable but popular cringe-fest that is The Apprentice (9pm), was knocked off its perch as ITV’s jungle hijinks proved too powerful a draw for some viewers.
Doctor Foster, the return of The Apprentice and some big Rugby World Cup matches dominated October’s TV schedule.
The Culture Secretary can huff and puff with his Charter Review, but some decisions look like they are now being made above him.
Full report available at: Mediatel Connected > Display > Press
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
In a dense sea of televised reality spectaculars, Tuesday night saw BBC One launch a new scripted drama, Capital (9pm), in an effort to usher in some fresh air to the schedule.
The National Readership Survey has launched its sixth set of mobile and tablet estimates of newsbrand audience readership, alongside its quarterly print and desktop PC results.