Display advertising has always had trouble proving its business value due to the fundamental flaw of focusing almost exclusively on its “last-event” role, so how did Waitrose go about tackling this?
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Dominic Mills argues that Dentsu Aegis’s acquisition of John Brown Media – undoubtedly driven by iProspect – will force more than a few agencies to think: where-the-bloody-hell does this leave us?
The unnamed companies are set to use ad blocking tech developed by Israeli start-up Shine and would prevent ads from loading in web pages and apps.
The first quarter of 2015 saw the value of global smartphone sales increase 8% year-on-year to reach a record $96 billion, according to GfK.
Dentsu Aegis Network has acquired John Brown Media for an undisclosed sum as it looks to strengthen its content proposition for its global clients.
The promotion comes following a strong quarter for the out of home industry, with revenue close to £300 million for the first time.
IAB psychologist Dr Simon Hampton warns brands that once the connected future starts reflecting back to us what we don’t want to know we will turn it off.
Hickey joins from GroupM Primus, where she has been leading the Johnson & Johnson business in six markets across Northern Europe.
Speaking at the IAB’s Mobile Engage conference 2015, Facebook’s Rob Newlan unveiled new research to reveal just how powerful social platforms can be – and how much of an influence they have on consumers’ perception of ad creative.