As it looks to better connect advertisers with its brands’ online audiences, Viacom is forming a new group to help advertisers create customised, content-led campaigns to specifically target digital and social media platforms.
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In her new role, Jones will lead the newly-joined marketing and insight teams to help underline the importance of cinema-going audiences and how brands can inform customers’ decisions.
The new app will support geo-targeted, in-stream and native advertising – but Trinity Mirror is still committed to print and wants to win the “going backwards” race.
For the six months ending 31 March 2015, the publisher, which sold off a number of titles and cut more than 400 staff last year, reduced total pre-tax losses to £1.3 million.
Display advertising has always had trouble proving its business value due to the fundamental flaw of focusing almost exclusively on its “last-event” role, so how did Waitrose go about tackling this?
Dominic Mills argues that Dentsu Aegis’s acquisition of John Brown Media – undoubtedly driven by iProspect – will force more than a few agencies to think: where-the-bloody-hell does this leave us?
The unnamed companies are set to use ad blocking tech developed by Israeli start-up Shine and would prevent ads from loading in web pages and apps.
The first quarter of 2015 saw the value of global smartphone sales increase 8% year-on-year to reach a record $96 billion, according to GfK.