If you accept the tangible and intangible social benefits of having a truly national broadcaster, then all other issues remain interesting but of secondary importance, writes Raymond Snoddy.
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Beneath all the buzzwords and attractive visualisations, IMGROUP’s Paul Collins wonders whether big data can actually provide actionable and focused insight.
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Publisher Future has today announced that Kerry Hindhaugh and Paul de la Nougerede are joining the company as sales director and commercial operations director, respectively.
January saw commercial broadcasters pick up speed again with just one channel reporting a decline in revenue.
Sandra Peat, strategy director of ONE TWO FOUR, explains why the audience journey must be at the heart of every brand’s content strategy.
Published three times a year, the tracker will encompass the whole continuum of screens: digital outdoor, TV sets, PCs, laptops, tablets and smartphones.
Auditing might still have a place in the UK media sector, but it’s not set for growth, writes ISBA’s Bob Wootton.
Monday night saw ITV attempt to launch a brand new dramatic franchise by plundering the depths of crime and history to bring viewers Arthur & George (9pm).