The media industry is not helping itself and is in danger of destroying value.
More Uk articles
Dominic Finney, director at digital consultancy FaR, on why the mobile experience on Facebook is still fairly flat…
Greg Grimmer looks back at 2011 – Facebook’s ever-increasing IPO valuation, Stephen Haines’ move from Earlsfield to Monaco, the royal media wedding and the News of the World fiasco, right through to December’s silly season in Fitzrovia…
While we have all been fixated by the daily mayhem oozing out from the Leveson Committee another potentially more important inquiry has been moving at its usual, seemingly glacial, speed towards an outcome.
WPP’s GroupM has reduced its 2011 UK ad spend forecast from 1.5% to 0.7%.
When Coca-Cola wanted to give away free phone credit with three of its drinks brands, it turned to OpenMarket to create “the fizz” in its offer.
Rovi Corporation and Decipher have released the first results from a two-phase study about Smart TV usage and interactive advertising in the UK, showing that 84% of Samsung Smart TVs and Blu-Ray players are now connected.
Samsung, through Starcom, were looking to promote their new
Galaxy Tablet to primarily Android users across EMEA and Asia
and reinforce the message of “More Possibilities On The Go”.
Generating awareness and build excitement around the theatrical release of Green Lantern with a mobile rich media campaign running across Europe.
Create a campaign that would raise awareness around positive reviews of the Jeep Grand Cherokee, and allow
UK consumers to easily find local dealerships.
