The Apprentice final topped the most-viewed programmes listings in July with 10.2 million viewers. The popular Alan Sugar series also stole second place in the Top Programmes listings (the penultimate show claimed 9.3 million viewers on 13 July).
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Julia Hutchison, COO, APA, says whether it is a branded social game, app, video or e-zine, providing content when and where a customer wants it is key…
Low performance indicators and ongoing uncertainty around sovereign debt has led to downward revisions to global growth expectations, which will impact European ad agencies, according to BofA Merrill Lynch.
Simon Quance, head of Sixth Sense social media, part of the Equi=Media Group, on Google+: “The jury is out, and Google+’s success still hinges on whether users can be tempted away from their cosy Facebook homes”…
BBC One’s long-running New Tricks easily won the peak-hour ratings last night with a high of more than 8.2 million viewers.
News of the World advertisers are yet to reallocate their £38 million annual expenditure, according to the Guardian.
STL Partners has released research suggesting that the adoption rates for standalone connected televisions will be slower than the technology cycles for devices in the UK market.
The argument as to whether cord cutting is becoming a threat to pay tv providers took a new twist when new research has contradicted the current view of cable companies, saying that it is a significant issue.
Alex Franks, director at Blyk, says the next decade will see mobile payments become an everyday reality – you’ll use your mobile to buy the things you want, whether that’s on the high street or the internet
Dean Wilson, UK MD at Active International, says if cinema is to become bigger than a 2% medium, Digital Cinema Media and Pearl & Dean need to make sure the digital strategy meets advertiser’s requirements…