Catryn Brogan, director at Media Lateral, says media agencies, owners and brands should not be scared to dip their toe into new trading platforms, but embrace them as they become an increasingly vital part of the media trading process…
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Further panellists have been announced for MediaTel Group’s Connected TV Experience on October 11-12.
180 million US internet users watched online video content in August for an average of 18 hours per viewer, according to the comScore Video Metrix. The total US internet audience engaged in a record 6.9 billion viewing sessions.
The UK’s online population has grown by 1.4 million people in the last year, according to the latest data released by media research and insight company Kantar Media. The second quarter of 2011 saw the online population grow by nearly 4% year on year, totalling 38.4 million users.
Michael Donovan, founder, worldwide chairman and CEO of DDS, has released a statement to the company’s partners following news that it is to merge with MediaBank – its main US competitor….
ITV1’s The X Factor attracts more than 11.3 million peak viewers this weekend and TOWIE returns to our screens with its highest ratings yet – 1.6 million viewers for ITV2.
Starcom MediaVest’s digital research manager Scott Thompson (and Mat Morrison) give an agency point of view on what Facebook’s latest conference really means for marketers…
Donovan Data Systems (DDS) is set to merge with its main US competitor MediaBank, according to the Wall Street Journal.
Writing in Campaign in May 2006, Ian Darby commented: “On the whole, it’s refreshing to see an agency from outside the top ten triumph in such a big pitch, apparently on the back of strong strategic thinking. Let’s just hope these ideas amount to more than a pile of Barclays.” *
Nearly 33 million people in the UK are playing video games, according to new research by the Internet Advertising Bureau UK’s (IAB) Game Steering Group (GSG).