Speaking at the Future TV Advertising Forum on Friday, Ed Couchman, commercial controller, future and digital advertising at Channel 4, said that the broadcaster has set up its own online viewing panel of over 250,000 people.
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Zenith Media’s latest global forecasts, released today, predict annual growth of between 4.6% and 5.2% for the next three years, driven by developing markets and digital media.
In 2019 – “but I may be a little optimistic there” – according to Rhys McLachlan, Mediacom’s managing partner for implementation and future investments, speaking at The Future TV Advertising Forum on Friday.
Well it can’t be the year of mobile yet again and it won’t yet be the year of connected TV, so what if the media industry, and most particularly the agency market, focused rather more internally?
Flipboard, ‘the world’s first social magazine’ – a iPad app that allows you to create your own digital magazine from shared links – is conducting an ad test with publishers.
The television advertising recovery is set to continue, with ITV1 revenues expected to be up between 7% and 10% in January, according to the Guardian.
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, suggests how operators can add real value…
ITV1 dominated the prime time ratings from 7pm onwards last night with a peak run of Emmerdale, Coronation Street and I’m a Celebrity… Get Me Out of Here!
UK consumers are some of the earliest adopters of new communications technologies, according to new research by Ofcom.
Latest figures from Thinkbox show that TV viewing is up; commercial TV is perfoming strongly; and as a result, commercial impacts have grown by 21.3% over the last five years to a new record high.