Mobile operators are in a unique position, having a direct relationship with customers and in turn, a wealth of information about them, but are they using it to their advantage?
Showing 18621-18630 of 62,998
More Uk articles
Mobile is expected to play an important role in the way people manage their money in the future, according to the panel at MediaTel Group’s Come on Mobile… Stand Up and Deliver! event last week.
Speaking at MediaTel Group’s Come on Mobile… Stand Up and Deliver! event on Friday, David Fieldhouse, owner and strategy director at Lucidity Mobile, said the heat is coming out of the app market now, after an initial gold rush.
Facebook is happy to leave innovation to Apple, according to Facebook’s head of mobile partnerships EMEA Fergal Walker.
Mobile customers will pay for “what they see value in”, which means a shift towards customers paying more for using more bandwidth, according to Facebook’s head of mobile partnerships EMEA Fergal Walker.
Ofcom has announced plans for the largest ever single auction of mobile phone spectrum in 2012 with the aim of enabling high-speed internet connectivity around the UK.
ITV1’s popular dating series Take Me Out ended on a high of 5.5 million peak viewers on Saturday night, securing the all-important prime time ratings.
Marius Cloete, head of research at the PPA, says for publishers the real game-changer isn’t developing that elusive killer app, it’s the realisation that end-users want our content and we continuously need to rise to the challenge of giving them access to it.
Aegis reported results ahead of expectations last week, with organic revenue up 5.8% year on year to £1.45 billion in 2010.
Mark Thomson, media director at Royal Mail, says as the industry moves at pace into the new decade, marketers must abide by the three ‘r’s’ – relevance, response and restraint if they are to succeed.