Closer camera positioning and a change of angle have increased Britain’s first paid for product placement visibility.
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Ed Richards, chief executive of Ofcom, told the ISBA conference this morning that the TV industry was in a strong enough position for a review of the trading model to take place.
Joining the first past the post rush, Channel 4 has announced a product placement deal with high street fashion retailer New Look.
Raymond Snoddy on what went wrong: When it comes to relaunches, gentle, gradual, evolutionary change is obviously best. But everyone forgets that. The excitement of the new and shiny takes over. Daybreak managed to put its finger on every mistake it was possible to make and include it in the big plan.
BBC One secured a prime time ratings run last night with Eastenders, Holby City and Silk.
The number of mobile payment users will soar to 375 million in 2015, according to In-Stat.
Despite the phenomenal growth in smartphone technology, there are still significant barriers to making mobile television a viable and sustainable industry, according to new research from Ovum.
A new report suggests that YouView – the VoD venture backed by partners including the BBC, ITV and Channel 4, is in danger of becoming obsolete before it has even launched.
BBC One’s Waking the Dead banked the all-important peak-hour ratings with 6 million viewers last night.
Chris Worrell, european research manager at Specific Media, looks at the value of digital data and the importance of traditional media research – as the two worlds of digital and TV collide with the rise of online video.