A new study from Performics shows that 57% of respondents access the internet via their mobile handset more than once a day. 77% of respondents also used mobile search more than five times in the last month.
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MAGNAGLOBAL has updated its US media ad revenue forecast, which is now expected to see a rise of 3.1% in 2011.
ITV1’s new Britain’s Got Talent series started on a high of more than 9.4 million viewers during the Saturday night prime time slot.
Marketing spend was down again in Q1 2011 in response to public sector spending cuts and rising costs, according to the latest IPA/BDO Bellwether survey.
I was at Admonsters’ OPS:London event yesterday afternoon for a couple of hours, drowning in a barrage of acronyms led by SSPs and DSPs. It seemed very clear that the publishers’ ad operations teams must be similarly drowning in data. Loads and loads of data.
National newspaper circulation figures were down across the board once again in March, with the daily market posting a 5% year on year decline.
Simon Andrews, founder of the full service mobile agency addictive!, on Amazon’s move in to the ad market and potential partnership with Microsoft. Sound far fetched? We’ll see.
ITV1’s final Monroe banked the all-important peak-hour ratings with a high of more than 4.5 million viewers last night.
IAB Europe has launched a pan-European self-regulatory framework for online behavioural advertising.
ITV1’s UEFA Champions League Live coverage peaked with 5.3 million viewers during prime time last night.
