More Uk articles

The AOP has unveiled its first ‘New Rules of Engagement’ study, which aims to provide key information on how consumers are engaging with online content and advertising, to encourage publishers to better monetise online display advertising.

The release of The Social Network in cinemas earlier this year has once again brought Facebook into the limelight, with countless people discussing the advantages and disadvantages of letting everyone into your life and numerous people ‘just wanting to see what all the fuss is about’.

Clive Milner, chief operating officer, is set to leave News International after 30 years in the company.

Raymond Snoddy says “the Lords Select Committee might come out with a clarion call to abolish CRR but I doubt it; the CC will not wish to re-open the can of worms anytime soon; and while the idea of a wide-ranging investigation into all the dark workings of the advertising business is superficially attractive it is difficult to find anybody who actually wants such a cumbersome and time-consuming thing to happen.”

In an increasingly fragmented media landscape, can agencies give clients what they want? According to Rino Scanzoni, chief investment officer at WPP’s Group M, “there are still siloed vendors and agencies but those are breaking down quickly because clients want integration.”Speaking at Ad Age’s Media Evolved Conference, Matt Seiler, global CEO at Interpublic Group, said… Continue reading Are silos a thing of the past?

Keller Fay is set to launch its TalkTrack word of mouth measurement programme in the UK.

ITV1’s popular I’m a Celebrity… Get Me Out of Here! secured the all-important peak audience during the prime time slot last night with a high of more than 9.1 million viewers.

Adam Crozier’s calm candour certainly won over delegates at MediaTel Group’s TV Summit last week.

See the highlights from what was Adam Crozier’s first session in front of a substantial audience of media executives since he took up the challenge of turning ITV around

Group M has almost doubled its growth forecast for the UK advertising market to 8% this year due to a surge in national newspaper revenues.