More Uk articles

A new survey has found that 55% of consumers plan to replace Google with Microsoft’s new search engine Bing as their main search service.News portal One News Page carried out a survey of 1,100 which found that 58% of respondents thought Google was becoming too dominant in the search market.Around 65% of respondents liked the… Continue reading Survey finds consumers planning to replace Google with Bing

Channel 4’s Big Brother Launch Show attracted a high of almost 5 million viewers last night, securing the peak audience during the all-important evening slot.Series 10 of C4’s well-known reality show kicked-off with more than 4.7 million average viewers and a 22.1% audience share between 9pm and 10.35pm.Davina McCall famously introduced this year’s 16 contestants,… Continue reading Overnights: Big Brother 10 kicks off with almost 5m viewers

“Trust is the key” when it comes to social media advertising, according to David Pugh-Jones, brand strategist at Microsoft Advertising.Speaking on the panel at the Media Playground conference in London yesterday, Pugh-Jones said: “Trust is paramount… Consumers don’t mind adverts and brands if they are relevant.“Ads need to be something people want to see, they… Continue reading Social Media: “Trust is paramount”

Daily Newspaper MarketOverall, the daily newspaper market had a bleak month in May, falling by 4.7% year on year, with only one title bucking the downward trend.The Daily Star reported impressive year on year growth despite several other daily titles recording significant falls. National Newspaper ABC Figures – May 2009 Daily Titles May-08 May-09 Actual… Continue reading ABC National Newspaper Round-Up: May 2009

The Evening Standard‘s circulation was down by almost 30% year on year in May following its relaunch at the start of the month (see Evening Standard relaunches today with promises of better behaviour) which saw the title adopt a new distribution strategy.There have already been reports that executives at the paper believe the figures –… Continue reading Evening Standard’s circulation down almost 30% YoY

Levels of online display advertising activity in the UK during the first quarter of 2009 are up 21% year on year, according to the latest data from The Nielsen Company.Nielsen tracks the entire online display advertising market, including the three major gauges of display ad levels – the number of advertisers, the number of individual… Continue reading UK online display advertising up 21% year on year

Levels of online display advertising activity in the UK during the first four months of 2009 are up 21% on the same period during 2008, according to the latest data from The Nielsen Company. Nielsen tracks the entire online display advertising market, including the three major gauges of display ad levels – the number of… Continue reading UK online display advertising up 21% year on year

John Cole, managing director of Adknowledge, examines the importance of social media for traditional broadcasters …

US internet users viewed 16.8 billion online videos during April, representing a 16% month on month increase, according to comScore data. In April, Google Sites once again ranked as the top US video property with 6.8 billion videos viewed (40.7% online video market share), a 15-percent increase versus March. YouTube.com accounted for more than 99%… Continue reading US internet users view 17bn online videos in April

Lucozade Energy is set to sponsor the upcoming Big Brother series 10 content on YouTube after signing a new deal with Channel 4.The deal will see the sport drink’s branding on Channel 4’s Big Brother YouTube channels, branding on all YouTube Big Brother video watch pages, as well as pre-roll ads on every video on… Continue reading Channel 4 strikes Big Brother 10 sponsorship deal with Lucozade