Warburtons has been unveiled as the first promotional partner for Coronation Street‘s 50th anniversary in 2010.ITV Global Entertainment is bringing together a portfolio of promotional partners – including FMCG and grocery products – collectively called Coronation Street‘s 50th Anniversary, Best of British brands.A part of the festivities, ITV is launching a promotional calendar in late… Continue reading Warburtons named as first Coronation Street 50th Anniversary sponsor
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Channel 4 could cut its News at Noon and More4 News programmes in an attempt to cut budgets by 10%.Although the broadcaster said that no decisions have yet been taken, it is understood that several programmes are under threat, with executives ordering a review of its news operations.Earlier this month, Channel 4 chief executive Andy… Continue reading Channel 4 could cut news programming
New research has found that online advertisers believe there is room for improvement in terms of audience measurement. Over 800 executives from advertising agencies, media publishers, ad networks and advertisers across the globe completed the MIA Project Audience and Traffic Measurement survey, a joint initiative between the European Interactive Advertising Association (EIAA) and the Interactive… Continue reading Online audience measurement has “room for improvement”
Aegis has reported an 11.6% fall in organic revenue growth for the first quarter of 2009. However, the UK media-buying and research group has predicted a “resilient” performance for 2009 overall. The company said that reported group revenues, which include effects such as a significant exchange-rate benefit, grew by 6.5%, while its Aegis Media division… Continue reading Aegis reports 11.6% Q1 fall in organic revenue
Saturday night was a talent show bonanza, with Britain’s Got Talent going head to head with the song writing crème de la crème of Europe in the Eurovision Song Contest 2009.The hour long BGT, on ITV1 from 8.20pm, grabbed an impressive peak of almost 10.3 million viewers – a 42% share of the TV audience… Continue reading Another Saturday night triumph for Britain’s Got Talent
The Sun is cutting its cover price from 30p to 20p in London from today, making it the joint cheapest national newspaper in London with the Daily Star.The News International paper’s cover price will remain 60p in the capital on Saturdays.ABC figures for April show that the Sun had a circulation of just under three… Continue reading Sun cuts cover price to 20p in London
Apple, IMG Sports Media and Premier League Archive have signed a new deal that will allow iTune users to watch football highlights on their iPods.Football fans will be able to download up to 50 ‘Classic Premier League’ matches from five seasons between 2002/03 and 2006/07.There will be 12 episodes available for each season as well… Continue reading iTunes to sell Premier League highlights
thelondonpaper, the afternoon freesheet published by News International, is launching an ad campaign today using three different ads with straplines including “Nada”, “Zilch”, and “Diddly Squat”.The ads, reassuring readers that nothing has changed about the paper, follow the London Evening Standard‘s recent “sorry” campaign.The text on the ads says the title is “still listening, still… Continue reading thelondonpaper launches new ad campaign
Independent News & Media has agreed a financial standstill deal with its investors, giving it until late June to negotiate the refinancing of its €200 million (£178 million) bond.The publisher of the Independent newspaper has also secured €15 million (£13.3 million) in working capital.The standstill period starts today and runs until 26 June. INM said… Continue reading INM agrees “financial standstill” deal with investors
Semantic search engine Wolfram Alpha has launched today, potentially changing the way users find information online.The service, developed by UK physicist Stephen Wolfram, responds to queries by searching through a database and providing a direct answer, including graphs and charts if relevant, rather than providing a list of links as Google does.Wolfram says that the… Continue reading Semantic “search engine” launches today
