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Aegis has reported a 25.7% increase in underlying pre-tax profits in 2008, with revenue up 21.3%, and operating profit up 26.8%. However, the media buying and research group announced that it is to cut 5% of its global workforce, around 780 employees, as it seeks to cut costs in the economic downturn. The firm said… Continue reading Aegis’ pre-tax profits up 25.7% in 2008

American consumers say they are more likely to act upon articles that include brand information than banner ads, pop-up ads, email offers or sponsored links, according to a new survey. The US study of 1,074 adults, conducted online by Opinion Research Corporation in March 2009, was sponsored by Adfusion, an article-based advertising network and a… Continue reading Americans online prefer article based ads

Aegis is to cut 5% of its global workforce, around 780 employees, as it seeks to cut costs in the economic downturn.The firm revealed the cuts today as it announced its financial results for 2008. It said that the job losses would help it save £20 million in 2009.Aegis reported a pre-tax profit of £166.8… Continue reading Aegis to cut 5% of global workforce

The last episode of David Attenborough’s nature documentary series pulled in more than 4.1 million peak viewers during the all-important 9pm to 10pm slot last night.Nature’s Great Events, which saw Attenborough explore the marine life along the coast of Alaska and British Columbia, attracted over 4 million average viewers and a 17.9% share in the… Continue reading Nature’s Great Events finale pulls in the highest ratings

ITV1’s new three part documentary series, about life inside Holloway women’s prison in north London, pulled in the highest ratings during the all-important 9pm to 10pm slot last night.More than 4.3 million peak viewers tuned in to get an insight into a day in the life of officers and medical staff, as they cope with… Continue reading ITV’s new Holloway secures the peak-time ratings

Google has promoted Matt Brittin from his UK client sales chief position to head up its UK operations, replacing Dennis Woodside, who is set to become the search giant’s head of ad sales in the US.Woodside, in turn, will replace Tim Armstrong who is joining AOL as its global chief executive, according to reports.However, Google… Continue reading Google promotes Brittin to head up its UK operations

The BBC plans to extend its HD service to nine hours a day, the maximum amount of output allowed under its current BBC Trust service licence.The corporation’s HD channel was previously airing around six to seven hours of high definition content a day, but now plans to extend its hours from 4pm to between 12.20am… Continue reading BBC extends HD offering

Tickets for MediaTel Group’s ‘Future of Media Research’ seminar are available at a credit-crunch busting £99 for those who book by this Friday (March 20).To get your £99 ticket, just enter this discount code: EARLY-5PSHC at the MediaTel Group seminar site.The morning seminar, sponsored by Kantar Media, will feature two panels examining issues such as… Continue reading ‘Future of Media Research’ seminar tickets just £99

The Advertising Association has appointed Tim Lefroy as its new chief executive, to replace Baroness Peta Buscombe, who is set to join the Press Complaints Commission next month.Lefroy will take up his new role on May 5, after stepping down from his current position at the management consultancy Radical Communications.At Radical, Lefroy has worked on… Continue reading Advertising Association appoints new chief exec

BBC Magazines is set to launch a new pre-school title called Waybuloo Magazine, to fall in line with the launch of the Waybuloo TV series on CBeebies this summer.The new title, which will be published fortnightly, will be targeted at three to five-year-olds and have a cover price of £2.35, according to reports.BBC Magazines has… Continue reading BBC Magazines to launch new kids title