More Uk articles

There has been a decrease in mobile advertising recall in the UK, according to the latest quarterly Mobile Advertising Report by Brightkite and GfK Technology.However, the report found that the longer term trend is still positive, with an increase of five per cent since Q4 2008.Colin Strong, deputy MD of GfK Technology, said: “We are… Continue reading UK mobile advertising recall falls

The Daily Telegraph and Sunday Telegraph‘s net circulation has increased by around 220,000 copies amid the MPs’ expense claims scandal.The first four days of reports in the Telegraph papers, which claim MPs’ have been ‘milking the system’ with their expenses, significantly boosted the sales of each title.Circulation of last Saturday’s Daily Telegraph increased by 56,000… Continue reading Telegraph sales soar

The Government has unveiled plans to create up to 10,000 new jobs for young people in the creative industries as part of its £1.1 billion investment in the sector.Public and private sectors will both have the opportunity to bid for the new “innovative” jobs, which will span across a range of creative sectors, according to… Continue reading Government to create 10,000 new jobs in the creative industries

Total social network ad spending in the US will fall 3% to $1.1 billion in 2009, from $1.2 billion in 2008, according to a new forecast from eMarketer. This is a significant turnaround from previous years, when spending grew an estimated 33% in 2008 and 129% in 2007, said eMarketer. The primary reason for the… Continue reading US social networking adspend to fall 3% in 2009

ITV expects ad revenues to fall 16% in the first half of 2009 and plans to make additional cutbacks of £40 million in 2010. John Cresswell, ITV chief operating officer, said that around half the £40 million savings would come from the programming budget, with the other half coming from “across the rest of the… Continue reading ITV ad revenues expected to fall 16% in H1

The RAB is set to launch a new £1 million creative challenge that will see commercial radio collectively offer up to £1 million worth of radio airtime to two advertisers.Advertisers will be invited to submit a creative for a new radio advert, which has not yet run on commercial radio, with the chance to win… Continue reading RAB sets up £1m creative challenge

More than half (52%) of mobile phone users are now using the mobile internet with email and social networking the most popular activities, according to new research from UK user experience consultancy Webcredible. The research polled 1,132 visitors to the Webcredible website between February and April 2009 on what they used their mobile phone for… Continue reading Email and social networking most popular mobile internet activities

BT has reported a £1.3 billion loss for the last three months, giving it an annual loss of £134 million. As a result it is set to cut 5,000 jobs over the coming year, roughly 10% of its workforce. It has already axed 15,000 jobs over the past year. The telecoms firm also revealed that… Continue reading BT reports £1.3bn loss for last three months

ITV plans to cut another £40 million from its cost base from 2010 after posting a 15% drop in ad revenues for the first quarter.In a trading update today, the broadcaster said its overall revenues were down by 13.6% to £425 million as the “market remains weak”.However, ITV’s global content division saw its revenues fall… Continue reading ITV to cut another £40m in costs

Virgin1 is getting a complete brand refresh, including a new logo and on and off-air identity, to launch on 9 June.The move follows the extension of the channel’s hours on Freeview and the addition of a +1 channel (see Virgin1 to expand Freeview hours).Creation of the new brand identity is being led by Virgin Media… Continue reading Virgin1 gets brand refresh