More Uk articles

The Reading Evening Post, owned by Guardian Media Group, is to relaunch as the Reading Post, with its sister paper, currently called the Reading Post, also relaunching, as Getreading.In its new guise, the Reading Evening Post will move from a five-day-a-week paper to a 180-page weekly costing 40p from next Wednesday 3 June.The latest ABC… Continue reading Reading Evening Post to relaunch

The Internet Advertising Bureau has officially named Nielsen Online as the “leading tender” in UKOM’s search to develop a universal online trading currency.UKOM (the UK Online Measurement company) is currently in the process of going through bids from tenders, including Nielsen, comScore and GFK, to set up a new currency system, which will be used… Continue reading Nielsen Online is front-runner to create online trading currency

Trinity Mirror has cancelled its £65 million-a-year newspaper distribution contract with Dawson Holdings, following an announcement yesterday that the company plans to cease operating.Dawson Holdings has been forced to close its entire magazine and distribution arm after losing several high-profile contracts, including a £81 million-a-year deal with News International.Trinity Mirror pulled out after the company… Continue reading Trinity Mirror cancels £65m distribution contract

ITV1’s UEFA Champions League Final coverage attracted more than 10.3 million peak viewers last night and an impressive 33.7% average audience share between 7pm and 10.10pm.Over 7.8 million average viewers tuned in to see Manchester United lose 2-0 to Barcelona at the Stadio Olimpico in Rome, the English sides first European defeat.Barcelona took an early… Continue reading Champions League Final attracts over 10 million viewers

Daily Newspaper MarketThe latest NRS figures, for April 2008 To March 2009, show impressive readership increases for three of the Quality daily titles.The Financial Times, Guardian and Times all increased their readership totals year on year.Quality Daily TitlesThe Financial Times enjoyed a very healthy rise of around 15% year on year, taking its total to… Continue reading NRS National Newspaper Round-Up: Apr 2008 – Mar 2009

Online discussion specialist Whitevector looks at the importance of evaluating consumer discussions during the economic downturn….As is well known, the global economy has experienced, and continues to experience a significant downturn. Within this, the minor world of advertising is of course suffering; and within this the micro-world of online advertising and social media forms have… Continue reading Whitevector: Learn what consumers are saying about your brands

Thinkbox, the television marketing body for the main UK commercial broadcasters, is launching its first TV advertising campaign.The ad is aimed at reminding advertisers of the effectiveness of TV advertising and will attempt to encourage them to seek help from Thinkbox if they are considering using TV for the first time .The campaign launches with… Continue reading Thinkbox launches first TV ad campaign

Yahoo!’s chief executive has revealed that the company is still in talks with Microsoft over a potential deal to sell part of the company.Speaking at Dow Jones’ All Things D conference, Carol Bartz said: “The other party has to have a boatload of money and the right technology and give us the right data and… Continue reading Yahoo! continues talks with Microsoft

Half of all British adults are still unclear of what the digital switchover involves, according to a new report from moneysupermarket.com.Despite years of preparation and millions of pounds worth of advertising, just under half the British population (45%) admit to not knowing what the upcoming switch-off entails.Around 22 million adults do not know the digital… Continue reading Confusion over the digital switch-off

Nearly four in 10 (38%) US mobile phone owners, and 59% of iPhone owners recall seeing advertising on their phones in Q109, according to a new research report from Brightkite and GfK Technology.The report, based on a representative sample of 1,000 American adults interviewed by telephone, found that advertising awareness has grown 10% quarter on… Continue reading 59% of US iPhone owners recall seeing ads on their phones