More Uk articles

Google has introduced behavioural targeted advertising as a beta test on its AdSense partner sites and YouTube.Starting today, users will see more personally relevant ads on sites including the New York Times, Reuters, Napster, ITN, AutoTrader and Rolling Stone.According to Google, the scheme will reach 80% of the global online population and 32 million people… Continue reading Google introduces behavioural targeted ads

Regional newspaper publisher Johnston Press suffered a 28% drop in adjusted pre-tax profits last year, with ad revenue down 36% at the start of 2009.Adjusted pre-tax profits fell from £137.4 million in 2007 to £98.8 million in 2008.The group’s adjusted pre-tax profits do not include non-recurring items such as a non-cash impairment charge of £417.5… Continue reading Johnston Press suffers 28% fall in pre-tax profits

Sony Playstation has signed a deal with NBC Universal to make its films and television programmes available for download on the console.The partnership, which follows Microsoft’s Xbox deal with the studio (see NBC Universal signs Xbox 360 movie deal), allows PlayStation Network users to download NBC TV programmes and Universal films for about $5 (£3).Content… Continue reading Sony Playstation signs NBC Universal content deal

Up to 300 jobs are likely to be cut at local weekly paper owner MEN Media and regional newspaper publisher Observer Standard Media Group.Around 150 jobs are under threat at the Observer Standard Media Group, which currently has the administrators in, after it announced that it is looking for a buyer for nine of its… Continue reading Regional publishers to cut up to 300 jobs

The release of monthly ABC results for some publishers was welcomed by Dominic Williams, head of press at Carat, as part of the ‘Future of Consumer Magazines’ panel held by MediaTel Group in London this morning.Williams saw this as a “huge tick”, believing that it showed the ABC “moving in the right direction”, with requests… Continue reading Carat Press Director: “Monthly ABC release is a huge tick”

Nicky Cheshire, sales director at Alive, talks about technological innovation in the outdoor space…

National advertisers’ radio spend was down 21.2% year on year in the fourth quarter of 2008, with total spend in Q4 down 14.5% to £129 million. According to figures from the Radio Advertising Bureau, total ad spend for the year was £560.2 million. National advertisers’ spend for the year was down 9.6% to £304.8 million.… Continue reading National advertisers’ radio spend down 21.2% in Q4 2008

Rupert Murdoch’s BSkyB has launched an attack on Channel 4, saying it has wasted £270 million on poor investments.In response to Lord Carter’s Digital Britain report, which will shape the future of British broadcasting, BSkyB wrote a letter claiming that Channel 4 has wasted millions of pounds on failed business ventures and would still be… Continue reading BSkyB launches attack on Channel 4

New UK research has revealed a marked increase in the consumer recall of mobile advertising during the first quarter of 2009, with SMS seeing the biggest increase of all the most common channels. The survey, carried out by GfK Technology in conjunction with Limbo, reveals that consumer recall of mobile advertising has jumped to 55%… Continue reading Consumer recall of mobile advertising increases in Q1 2009

Telegraph Media Group has appointed former Absolute Radio commercial director Nick Hewat as its new sales director.Hewat joins TMG after 17 years in radio, which saw him head up agency sales at GCap Media and most recently work at Virgin Radio, which relaunched as Absolute radio after its takeover by Times of India Group.Hewat will… Continue reading Telegraph appoints former Absolute chief Hewat