Telegraph Media Group has appointed former Absolute Radio commercial director Nick Hewat as its new sales director.Hewat joins TMG after 17 years in radio, which saw him head up agency sales at GCap Media and most recently work at Virgin Radio, which relaunched as Absolute radio after its takeover by Times of India Group.Hewat will… Continue reading Telegraph appoints former Absolute chief Hewat
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ITV1’s British re-make of Law & Order with Bradley Walsh continues to draw in the peak-time viewers.Last night, the crime drama attracted more than 6.4 million peak viewers and a 26.2% average audience share during the all-important 9pm to 10pm slot.Law & Order:UK pushed ITV1 well ahead of its rival terrestrial channels during the hour,… Continue reading Law & Order: UK races ahead in the ratings war
Nicky Cheshire, sales director at Alive, talks about technological innovation in the outdoor space…The complexity of life has been steadily increasing since the end of the Second World War but we have become adept at dealing with it. The number of people who say they don’t mind living with the increasing complexity of life is… Continue reading Digital innovation has revolutionised outdoor advertising
YouTube has blocked premium music videos on its UK site after failing to reach an agreement with the Performing Right Society (PRS).Google started blocking videos on its user generated video site yesterday evening following a disagreement over how much it was paying the PRS for music content.YouTube currently pays a licence to the PRS, which… Continue reading YouTube blocks music videos on UK site
Royal Mail has launched a new online resource for marketers to help them make the most of direct mail in their integrated marketing campaigns.The Mail Media Centre – www.mmc.co.uk – online resource is aimed at the UK’s top 3,000 advertisers and 500 key agencies and is intended to reinforce the value of direct mail in… Continue reading Royal Mail launches online resource for direct mail campaigns
National advertisers’ radio spend was down 21.2% year on year in the fourth quarter of 2008, with total spend in Q4 down 14.5% to £129 million.According to figures from the Radio Advertising Bureau, total ad spend for the year was £560.2 million.National advertisers’ spend for the year was down 9.6% to £304.8 million.Local advertisers’ radio… Continue reading National advertisers’ radio spend down 21.2% in Q4 2008
One thousand 6-sheet lenticular panels are being installed around the country as part of a campaign for Nestlé Aero.The lenticular panels, designed to work alongside Aero’s ‘skate park’ TV campaign, are the most complex lenticular creative to-date, featuring a 20-frame animation.The Outdoor campaign, running on Clear Channel Outdoor sites across the country, was planned and… Continue reading Aero launches lenticular campaign
Regional newspaper publisher the Observer Standard Media Group has gone into administration, according to a report in the Birmingham Post. The report says that the company made an announcement to staff, with the group believed to be looking for a buyer for its titles. The group publishes 20 weekly newspapers across the Midlands, most of… Continue reading Regional newspaper publisher goes into administration
Member communities – which includes social networks and blogs – has become the fourth most popular category online, visited by over two-thirds (67%) of the global online population according to new research from Nielsen. John Burbank, CEO of Nielsen Online, said: “Social networking has become a fundamental part of the global online experience. “While two-thirds… Continue reading Social networks and blogs increase in popularity
The mobile content and services market is predicted to generate over $340 billion in end-user service revenues in 2013, up from around $183 billion in 2008. According to a new forecast from Informa Telecoms & Media, the two most significant service categories for revenues in 2008 were mobile messaging and mobile internet, which together contributed… Continue reading Mobile content and services market to generate over $340bn in revenues in 2013
