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Tommi Lehtonen, CEO of Whitevector, looks at the challenges facing the social media industry…

Phorm, the online behavioural targeting company, has launched a website “that hits back at the privacy pirates smear campaign” against its service.The ‘StopPhoulPlay’ site aims to set out Phorm’s defence amid on-going opposition that the advertising targeting system invades users’ ePrivacy and data protection rights.Phorm’s new site claims that “over the last year Phorm has… Continue reading Phorm fights back with new website

Direct and indirect revenues from mobile applications are expected to top $25 billion globally by 2014, according to a new report from Juniper Research. The report found that while the overwhelming majority of application (app) revenues are currently accrued from one-off downloads, the increasing utilization of in-app billing to enable incremental revenues from additional mobile… Continue reading Revenues from mobile applications expected to top $25bn by 2014

The second episode in the new eight-part Ashes to Ashes series secured the highest ratings during the all-important peak hour last night, despite the fact it was up against the grand finale of Hell’s Kitchen.BBC One’s fantasy drama pulled in an impressive 6 million peak viewers and a 24.3% average audience share between 9pm and… Continue reading Second Ashes to Ashes beats Hell’s Kitchen final

Global Radio’s chief executive has urged the government to set a date for the radio digital switchover and back the industry in Lord Carter’s Digital Britain report.Speaking at the Radio Reborn conference in London today, Stephen Miron said the industry had been “too slow to embrace change” and called on the Lord Carter to focus… Continue reading Global chief urges ministers to set digital switchover date

Online discussion specialist Whitevector assesses the level of discussion around online shopping websites…Online shopping has generated a great deal of discussion since becoming a mass activity around the beginning of the new millennium. However, after the initial excitement died down, many online retailers had to face reality: whatever the practical logic of shopping online, many… Continue reading Whitevector Report: Consumer Conversations – Online Shopping Sites

Natmag-Rodale has appointed Morgan Rees, editor of Men’s Health, to the role of editorial director across the publisher’s portfolio of titles.Natmag-Rodale, a joint venture between The National Magazine Company and Rodale, has also appointed Alun Williams to the new role of group publishing director as part of its ongoing restructure.Williams will have commercial responsibility for… Continue reading Natmag-Rodale resturctures editorial roles

Virgin1 is set to expand its hours on Freeview from 20 May 2009, and will be joined on the platform by a new Virgin1+1 service.The move follows Virgin Media Television’s successful bid for a 24-hour slot on SDN’s Freeview multiplex.Although Virgin1 has been available all day on the Sky and Virgin Media platforms since its… Continue reading Virgin1 to expand Freeview hours

Two of Independent News & Media’s biggest shareholders have offered £27 million of their own money in a bid to secure crucial refinancing for the struggling media group.Sir Anthony O’Reilly and Denis O’Brien have put up their own cash to help renegotiate a €200 million bond before a mid-May deadline.INM’s advisors hope to convince investors… Continue reading Independent shareholders forced to part with their own cash

The US market for online video is forecast to grow by 32% this year, rising from $531 million in 2008 to $699 million in 2009. According to the latest forecast from Magna, this growth will come as marketing budgets are being reduced across industries, leading advertisers looking to reach their consumers in a more targeted… Continue reading US market for online video forecast to grow 32% this year