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Ofcom is allowing more advertising breaks in programmes on PSB channels that are longer than an hour, bringing them into line with non-PSB channels.It said that it “is making the changes because PSBs should not face a disincentive from airing longer programmes, especially within peak-times, because of the advertising distribution rules”.The regulator also announced that… Continue reading Ofcom makes changes to PSB ad distribution

Men’s monthly magazine Esquire, published by NatMags, has launched its first website.The blog-style site features sections on style & grooming, entertainment, food & drink, design & technology, and a top five category.The print edition of Esquire has a circulation of around 60,000 copies, according to the latest ABC figures for July to December 2008, following… Continue reading Esquire launches website

ITV is relaunching its mobile site following the appointment of mobile internet specialist Kilrush.Kilrush, part of the Mobile Interactive Group, won the 12 month contract to build and manage mobile content services for the commercial broadcaster in a pitch against undisclosed agencies.The relaunch comes two months after ITV scrapped its previous mobile site.The new site… Continue reading ITV relaunches mobile site

London Underground is set to cut the length of its freesheet newspaper contract from 11 years to seven-and-a-half years when it expires in March 2010.Newspaper groups are expected to start bidding for the contract to distribute free newspapers on the underground, which is currently held by Associated for its morning title Metro, this week.Transport for… Continue reading London Underground cuts freesheet contract

Bauer Media is set to cut jobs at its radio group network of Big City stations in the north of England, Scotland and Northern Ireland.The group’s redundancy announcement comes just a week after it unveiled plans to cut staff in its advertising and magazine divisions.At the time, Bauer’s chief executive Paul Keenan said structural changes… Continue reading Bauer to cut more jobs

The has been a phenomenal surge in mobile data, with dongle data usage increasing by 4,125% in twelve months, according to Orange’s fifth Digital Media Index. The findings reveal an explosion in data usage which has more than doubled on mobile handsets and dongles, bringing the monthly total to over 386 thousand gigabytes. Key findings… Continue reading Mobile data enjoys “phenomenal surge”

A new report has found that 83% of the US online population now use social media in some form, with more than half using it on a regular basis. However, according to the Knowledge Networks report, social media has failed to demonstrate its usefulness as a marketing tool. The report was based on a survey… Continue reading Social media popular in US but yet to prove usefulness as a marketing tool

A new US report on mobile video has found that the total number of live TV and video streams increased by 61% from Q4 2008 to Q1 2009. The research, carried out by QuicklPlay Media between 1 January and 31 March 2009, also shows that the total number of unique viewers increased by 11% from… Continue reading US sees continued demand for mobile TV and video content

BBC Worldwide and YouTube have renewed their global partnership for BBC Worldwide YouTube channels and short-form videos.BBC Worldwide is also debuting its new Explore with BBC Worldwide channel with clips from BBC factual shows Amazon with Bruce Parry and Louis Theroux series.The channel joins recently launched Food from BBC Worldwide with clips from classic cookery… Continue reading BBC Worldwide renews YouTube global partnership

Following the MPs’ expenses scandal, BBC One’s decision to move Question Time to an earlier 9pm timeslot paid off as the show easily beat the competition.A peak of 3.9 million people watched the show – a share of 18% – with an average of 3.7 million (a 17.1% share) sticking with it for its hour… Continue reading Move to 9pm pays off for Question Time