More Uk articles

The Daily Telegraph‘s website has seen a big boost in traffic following the MPs’ expenses scandal, according to new data from Hitwise.Hitwise said that 1 in every 756 page views in the UK last week went to a Telegraph property, with the newspaper’s market share of UK pages views (0.13%) the highest it has ever… Continue reading MPs’ expenses scandal boosts traffic to Telegraph website

Google has written a letter to the Office of Fair Trading asking it to relax rules governing UK newspaper mergers.Google said that it would be supportive of publishers wanting to merge with local and regional newspapers to create competition for the search engine and online content aggregators.The OFT is currently reviewing the existing merger rules… Continue reading Google asks OFT to relax newspaper merger rules

Anthony Greenidge, sales and marketing director of ethnic media sales house MEMS, looks at whether current audience research systems are biased against ethnic media…With the next UK census due to start in 2011, current projections for the size of the ethnic population are reaching 7.5 million or 12% of the total UK population, an audience… Continue reading Are audience research systems biased against ethnic media?

talkSPORT owner UTV Media has completed the acquisition of free weekly magazine Sport.The magazine was suspended in April after French parent company Sport Media & Strategie went into administration (see Sport magazine suspends publication).It is understood that Sport will be back on London’s streets on 12 June, with 19 of its 22 UK staff staying… Continue reading UTV Media buys Sport magazine

UKTV has unveiled the logo, idents and ads backing the rebrand of its lifestyle channel, Really, which launches today.Supported with the line “Really. You couldn’t make it up”, the channel launches alongside a new website.Created in a Pop Art style by Red Bee Media, the rebrand includes a new logo, four idents, endboards, break bumpers,… Continue reading UKTV launches lifestyle channel Really

Warburtons has been unveiled as the first promotional partner for Coronation Street‘s 50th anniversary in 2010.ITV Global Entertainment is bringing together a portfolio of promotional partners – including FMCG and grocery products – collectively called Coronation Street‘s 50th Anniversary, Best of British brands.A part of the festivities, ITV is launching a promotional calendar in late… Continue reading Warburtons named as first Coronation Street 50th Anniversary sponsor

Channel 4 could cut its News at Noon and More4 News programmes in an attempt to cut budgets by 10%.Although the broadcaster said that no decisions have yet been taken, it is understood that several programmes are under threat, with executives ordering a review of its news operations.Earlier this month, Channel 4 chief executive Andy… Continue reading Channel 4 could cut news programming

Twitter chief executive Biz Stone has announced that the microblogging site will not be running ads.Instead, the company wants to generate revenue by developing applications and add-on tools for business users.Speaking at a summit in New York, Stone said that there are plans to launch an analytics system by the end of the year, allowing… Continue reading Twitter says no to ads

Pan-European newspaper group Mecom has reported a 14% fall in group revenue for the first four months of 2009. Run by former Mirror Group boss David Montgomery, the company also revealed a 22% drop in ad revenue for the period. In a statement it said: “There are now indications that rates of decline have generally… Continue reading Mecom reveals 14% fall in revenue

New research has found that online advertisers believe there is room for improvement in terms of audience measurement. Over 800 executives from advertising agencies, media publishers, ad networks and advertisers across the globe completed the MIA Project Audience and Traffic Measurement survey, a joint initiative between the European Interactive Advertising Association (EIAA) and the Interactive… Continue reading Online audience measurement has “room for improvement”