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Clear Channel Outdoor has retained its exclusive contract to sell ad space at Birmingham International Airport (BIA).BIA has recently completed a 10 year £260 million redevelopment programme, which will enable Clear Channel to offer enhanced ad opportunities, such as sponsorship of the new International Pier.BIA offers advertisers multiple opportunities to reach more than 10 million… Continue reading Clear Channel retains top four airport contract

Over 60% of Twitter users abandon the microblogging site after the first month, according to new data from Nielsen Online.The figures show that while Twitter continues to grow at an incredible rate, with usage up by more than 100% since March, the service fails to attract users in the long-term.Twitter currently has a retention rate… Continue reading Twitter users quit after first month

Online engagement by internet users is deepening, according to a new global and US report on the online landscape by The Nielsen Company. This increased engagement is in part a result of a shift toward video content and social networking as popular online subcategories, said Nielsen. Charles Buchwalter, SVP, research and analytics, Nielsen Online, said:… Continue reading “Online user engagement is deepening”

Interpublic Group has reported a 5.6% year on year drop in revenues for the first three months of the year. Total revenue for the first quarter was $1.33 billion (£910 million), down from $1.49 billion in the same period in 2008. Michael Roth, Interpublic chairman, said: “To date this year, we’ve continued to see the… Continue reading Interpublic Group suffers 5.6% drop in revenue

Transport media owner CBS Outdoor is launching its Mega DEP format with the latest Sony Bravia ‘200Hz Motionflow’ campaign.The campaign, planned by OMD, created by Dare and bought by Posterscope launched yesterday at Waterloo Underground Station. It will run for two weeks to coincide with the UEFA Champions League semi-finals, a tournament sponsored by Sony.The… Continue reading CBS Outdoor launches Sony Bravia campaign

WPP has reported a 5.8% year on year fall in like-for-like revenue for the first three months of the year. However, its UK operations increased revenue by 16% year on year in the first quarter, totalling £251.1 million. Global revenue rose by 36% to £2.12 billion compared with £1.6 billion in the first three months… Continue reading WPP reports first quarter 5.8% fall in revenue

Cathy O’Brien of Kantar Media argues that when media research budgets are under pressure, a measure of inspiration makes all the difference…At this month’s MediaTel Group seminar on the ‘Future of Media Research’, the view emerged that the downturn will encourage more innovative research. Clearly no-one would advocate innovation for innovation’s sake, especially at the… Continue reading Media research solutions for the economic downturn

UTV Media is in pole position to acquire Sport Magazine after ShortList ruled itself out of taking on the title.UTV executives are due to meet with representatives from Sport magazine’s France-based parent group, Sport Media & Strategie, for the second time in a week to try and come to a deal for the title, according… Continue reading UTV Media to acquire Sport magazine

Sky is finally set to launch its green button interactive TV (iTV) ad service in June after more than a year of delays due to technical problems.The satellite broadcaster has signed T-mobile, MacMillan Cancer Support and Warner Brothers as launch advertisers, which will allow Sky+ subscribers to download ads directly to their PVR by pressing… Continue reading Sky launches green button ads

WPP has reported a 5.8% year on year fall in like-for-like revenue for the first three months of the year, saying that it would not meet its full year forecasts.However, its UK operations increased revenue by 16% year on year in the first quarter, totalling £251.1 million.Global revenue rose by 36% to £2.12 billion compared… Continue reading WPP reports 5.8% fall in like-for-like revenue