The vast majority of US adult consumers still consider the print editions of newspapers and magazines indispensable sources of news and entertainment, a survey has found. The survey, from public relations firm The Rosen Group, polled Americans about the current state of media, and what might be in store for the future. Nearly 80% of… Continue reading US adults still consider print media valuable entertainment source
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IPC has unveiled its glossy magazine’s new-look website womanandhome.com with a new design, new advertising format and “a more glamorous look and feel”.The new website, which is tailored to its affluent 40-plus audience, offers easier navigation and more content across its main channels – food, hair and beauty, diet and wellbeing, and fashion.Womanandhome.com also has… Continue reading woman&home website unveils new look
Video-on-demand (VoD) libraries and widgets will be the first generation of video services driving adoption of connected television experiences in the U.S., according to a new report from Parks Associates. Parks Associates said that consumer electronics manufacturers and service providers will benefit from higher margins and ARPU generation in providing these web-like experiences via the… Continue reading Strong US interest in VoD libraries and TV widgets
Channel Five is set to make one in four staff redundant following a comprehensive restructuring plan in “the midst of one of the most difficult financial environments in history”.Five today announced plans to significantly change its organisation and management structures, which will involve merging a number of key departments such as marketing, creative, legal and… Continue reading Five to cut one in four workers
Grand Designs, Channel 4’s popular house-building programme, pulled in the highest ratings during the all-important 9pm to 10pm slot last night.More than 4.2 million peak viewers tuned in to see the sixth episode of Kevin McClouds’ well-known design show, securing Channel 4 with the overall largest audience share (17.8%) during the peak hour.However, BBC One’s… Continue reading Grand Designs pulls in the highest ratings
January was a difficult month all round, with all channels recording a year on year decrease in commercial revenue. The biggest fall was recorded by Five, which was down 42.8% on January 2008’s total to stand at £11.06 million.Following the release of its annual results (see ITV’s profits down by 41%), ITV1 continued to suffer… Continue reading TV Market Round-Up – January 2009
The BBC Trust has confirmed that it will bring “greater clarity” to BBC Worldwide’s business activities in a bid to ensure they align with the corporation’s PSB purposes, in an interim statement on its review of commercial activities.The Trust also plans to make changes to “BBC Worldwide’s detailed control framework to establish a more contained… Continue reading BBC Trust to reign in BBC Worldwide’s remit
In a wide-ranging address on the future media landscape, Richard Eyre (a director of Guardian Media Group) painted a gloomy picture for the future of print at yesterday’s Annual ISBA conference in London.“Inside 18 months, the first titles will become online only.” This will include some nationals, Eyre added. “Newspapers are kidding themselves if they… Continue reading Eyre: Expect first nationals to close within 18 months
David Brennan, research and strategy director of Thinkbox, speaking at ISBA’s annual conference yesterday, pointed to the “serious growth” in use of TV over the internet (or Me TV as he labelled it), and described the advertising opportunities around this as a “real extension to broadcast TV”.Brennan bemoaned the lack of audience research data to… Continue reading Thinkbox uses ISBA platform to urge BARB to “get a move on”
Former ITV CEO Richard Eyre has called for a more open minded approach to behavioural targeting – “a game changer for advertisers”.Speaking at today’s ISBA conference, he said it may be “easier to attack than defend”, but there were huge opportunities here for advertisers. If this can get past the “privacy zealots and media vegans”… Continue reading Eyre backs behavioural targeting to replace our “geriatric advertising measures”
