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Revenue in the US television industry will fall below the $20 billion mark starting this year, according to a report from BIA Advisory Services. After six years with US TV revenue hovering between $20-22 billion, BIA expects 2009 to end at an even $17 billion in revenues, a 21.2% drop from 2007’s $21.5 billion. BIA’s… Continue reading US TV ad revenue to fall below $20bn mark this year

Chris Hancox VP marketing and creative services at Comedy Central, discusses the recent rebrand of Paramount Comedy to Comedy Central…Paramount Comedy has been the UK’s only dedicated comedy channel since 1996, but we recently took the decision to rebrand the channel to Comedy Central; after careful strategic planning, a great deal of consideration and some… Continue reading Not just another rebrand… The success story of Comedy Central

Publicis Groupe chairman Maurice Lévy says that the business model for print media is broken.Speaking at yesterday’s Fipp World Magazine Congress in London, Lévy said that there were tough times ahead for traditional media, with structural issues at the heart of the problem.He said: “The end of the economic crisis will not be, I’m sorry… Continue reading Maurice Lévy: “Print media’s business model is broken”

Times Newspapers has reported a loss of £51.3 million for the year ending June 30 2008, compared with a loss of £43.9 million for the previous year.The publisher’s losses reportedly came from a rise in the cost of newsprint, a one-off charge associated with moving the print-run from Wapping to Broxbourne and redundancy costs.The group’s… Continue reading Times Newspapers reports £51 million loss

The Association of Online Publishers has announced the shortlist for its 2009 Digital Publishing Awards.Winners for each of the 17 categories, which include innovation, mobile and commercial partnership, will be announced at an awards dinner on June 2 in London.Bauer Media’s digital sales team, Future Publishing’s digital ad team and IPC Media’s Ignite are among… Continue reading AOP announces Digital Publishing Awards shortlist

Richard Bullwinkle, chief evangelist at Macrovision, examines the digital broadcast television industry – past, present and future…

Virgin Media is planning a major push to encourage the half of its customers who have yet to try its VoD services to do so.The cable TV broadcaster also hopes to capitalise on its pay-TV rival Sky’s success with high definition services by launching more HD channels over the summer and increasing the amount of… Continue reading Virgin Media is set for video-on-demand push

Channel 4 increased its share of advertising and share of peak-time viewing in 2008, despite cutting its programme budget.The broadcaster reported a record share of UK TV advertising at 24.1% and a record share of peak viewing of 12.7% – up 1% – in its annual results for last year.Channel 4’s record results come after… Continue reading Channel 4 announces record share of advertising

Mobile advertising in the US will grow by 36%, rising from $169 million in 2008 to $229 million during the course of 2009, according to Magna’s new mobile advertising forecast. Although these figures represent downward revisions from Magna’s previous forecast, which was released in the middle of last year before the recession kicked-in, Magna said… Continue reading US mobile advertising to grow by 36%

Virgin Media added 7,100 new subscribers in the first quarter of 2009 but saw revenues fall below £936 million, although the company managed to convert more of that into cash that the City had expected. The cable company persuaded 47,300 households to take up its broadband service, down from the 57,100 in the run-up to… Continue reading Virgin Media gains 7,100 customers in mixed first quarter