WPP has reported a 3.8% rise in pre-tax profit and a 2.7% rise in like-for-like revenues for 2008. The global marketing services group reported profits of £747 million for the year and an operating margin of 15%, although this was below its target of 15.3%, which WPP said was due to a weak fourth quarter.… Continue reading WPP reports 3.8% rise in pre-tax profits for 2008
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January 2009 data from the comScore Video Metrix service shows that US internet users viewed 14.8 billion online videos during the month, representing an increase of 4% versus December 2008. YouTube led the growth charge, accounting for 91% of the incremental gain in the number of videos viewed versus December, as it surpassed 100 million… Continue reading US internet viewers watched 14.8bn online videos in January
ITV1’s Billy Connolly: Journey to the Edge of the World attracted 4.2 million peak viewers last night, securing the highest ratings during the 9pm to 10pm slot.The third episode in the four-part series, which saw the comedian board a Russian cruise ship to make a trip through the Northwest Passage, pulled in more than 4… Continue reading ITV pips BBC One to the highest ratings
Daily Newspaper MarketThe latest ABC figures show that the national daily newspaper market fell 4.6% year on year in February.There was a large year on year drop in circulation for the Independent, while the Daily Mirror and Daily Record also suffered.There was good news for the Daily Star, however, which bucked the trend and saw… Continue reading ABC National Newspaper Round-Up: February 2009
ABC figures for February reveal that the London Evening Standard‘s circulation was down 5.3% period on period and 3.7% year on year, to around 277,500 copies.Afternoon freesheets the London Lite and thelondonpaper remained static period on period, with distribution figures of around 401,000 and just under 501,000 respectively.Morning business freesheet City AM once again saw… Continue reading Evening Standard sees circulation dip
Malcolm Wall, chief executive of Virgin Media’s content division, is to leave the company next month.The news follows reports that Virgin Media is to sell its content business (see Virgin Media could sell content division in next few weeks).Virgin Media’s content division, thought to be worth about £500 million, includes assets such as the company’s… Continue reading Virgin Media content chief to step down
WPP’s chief Sir Martin Sorrell has announced plans to cut up to 2,000 jobs across the world’s second largest advertising and marketing company in the wake of the on-going economic crisis.Despite reporting a strong set of results for 2008 earlier this morning, Sorrell said WPP has a three-pronged strategy for weathering the recession, which will… Continue reading WPP to slash 2,000 jobs
William Hill is launching a direct response outdoor advertising campaign to run on 5,000 Clear Channel Outdoor 6-sheets across the UK.The campaign was planned by communications planning agency Edwards, Groom Saunders.The creative invites new customers to call 0800 44 40 40 and quote ‘POSTER’ with the incentive of receiving a £30 free bet, when they… Continue reading William Hill launches campaign on 5,000 Clear Channel Outdoor 6-sheets
Facebook is the brand most searched for by UK internet users, according to new research from online intelligence service Hitwise.During the 12 weeks ending 3 January 2009, 1 in every 42 UK internet searches in the UK included the term ‘facebook’, Hitwise said.Facebook received 52% more searches than the second most popular brand, YouTube. The… Continue reading Facebook is UK’s most searched for brand
Associated Newspapers’ free morning title Metro suffered double-digit declines in advertising revenues for the first quarter of the year. Managing director Steve Auckland revealed that the drop in advertising follows single digit declines between October and December last year. Auckland said: “The paper is still profitable, but it has suffered a double-digit decline in ad… Continue reading Metro suffered double-digit ad revenue declines in Q1 2009
