More Uk articles

Secretary of state for culture, media and sport Andy Burnham has ruled out product placement on UK television.In a statement released today, Burnham said that there is a lack of evidence of economic benefits, coupled with “serious concerns about blurring the boundaries between advertising and editorial”.The statement follows a three month government consultation on the… Continue reading Government rules out product placement on UK television

A peak of 6.4 million viewers – a 25.5% share of the audience – tuned in to ITV1 last night to see Liverpool thoroughly outplay Real Madrid in the last 16 of the Champions League.An average of five million viewers watched the football coverage, from 7.30pm to 10pm, which ended with Liverpool beating the Spanish… Continue reading 6.4m watch Liverpool humble Madrid

Google has introduced behavioural targeted advertising as a beta test on its AdSense partner sites and YouTube.Starting today, users will see more personally relevant ads on sites including the New York Times, Reuters, Napster, ITN, AutoTrader and Rolling Stone.According to Google, the scheme will reach 80% of the global online population and 32 million people… Continue reading Google introduces behavioural targeted ads

Regional newspaper publisher Johnston Press suffered a 28% drop in adjusted pre-tax profits last year, with ad revenue down 36% at the start of 2009.Adjusted pre-tax profits fell from £137.4 million in 2007 to £98.8 million in 2008.The group’s adjusted pre-tax profits do not include non-recurring items such as a non-cash impairment charge of £417.5… Continue reading Johnston Press suffers 28% fall in pre-tax profits

Sony Playstation has signed a deal with NBC Universal to make its films and television programmes available for download on the console.The partnership, which follows Microsoft’s Xbox deal with the studio (see NBC Universal signs Xbox 360 movie deal), allows PlayStation Network users to download NBC TV programmes and Universal films for about $5 (£3).Content… Continue reading Sony Playstation signs NBC Universal content deal

Up to 300 jobs are likely to be cut at local weekly paper owner MEN Media and regional newspaper publisher Observer Standard Media Group.Around 150 jobs are under threat at the Observer Standard Media Group, which currently has the administrators in, after it announced that it is looking for a buyer for nine of its… Continue reading Regional publishers to cut up to 300 jobs

The release of monthly ABC results for some publishers was welcomed by Dominic Williams, head of press at Carat, as part of the ‘Future of Consumer Magazines’ panel held by MediaTel Group in London this morning.Williams saw this as a “huge tick”, believing that it showed the ABC “moving in the right direction”, with requests… Continue reading Carat Press Director: “Monthly ABC release is a huge tick”

One of the key areas of debate at MediaTel Group’s ‘Future of Consumer Magazines’ seminar this morning was the relative value of a subscriber v a newsstand reader and also how a free magazine reader fits into the overall mix.Dominic Williams, press director at Carat, felt that a subscriber should be regarded with more value… Continue reading Magazine Panel: “The hierarchy of a reader”

Car insurance firm Swiftcover.com is sponsoring Absolute Radio’s weekend schedule for three months from Friday 13 March.The Swiftcover.com sponsorship, featuring on-air pre-recorded credits across the whole weekend, is part of the ‘Get a Life’ campaign, fronted by Iggy Pop.Trails for the shows will air on Monday and Tuesday, as Swiftcover says that this is when… Continue reading Swiftcover.com to sponsor Absolute Radio’s weekend schedule

Carat’s press director Dominic Williams predicts an ad revenue decline of as much as 15%, saying that the industry needs to work harder to maintain revenue.Speaking on the panel at MediaTel Group’s ‘Future of Consumer Magazines’ seminar this morning, Williams said he expects the market to fall lower than previously forecast – Group M predicted… Continue reading Magazine Seminar Keynote: Press director predicts 15% ad decline this year