Twitter has signed a new commercial deal with Vodafone that will allow UK customers to send and receive ‘tweets’ across the mobile phone network.The new partnership is the first commercial deal of its kind in the UK between the micro-blogging site and a mobile network.The service will allow Vodafone UK customers to receive SMS updates… Continue reading Vodafone signs free tweets deal with Twitter
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Channel 4 has released details of its new spring/summer season, which is set to include animal autopsies, obese children and the Alpha Course.Windfall Films has been commissioned by the broadcaster to produce four 60-minute episodes that will open up an elephant, a giraffe, a whale and a crocodile to explore their insides, following the popularity… Continue reading Channel 4 unveils new season line-up
The National Magazine Company’s long-running Good Housekeeping magazine has undergone its first major redesign in 10 years.Good Housekeeping, which was launched in 1922, will relaunch with its new-look on April 2, with changes that include two new columnists, professor Tanya Byron and TV presenter Aggie MacKenzie.Channel 4’s How Clean is Your House? presenter MacKenzie will… Continue reading Good Housekeeping set for relaunch
The return of BBC One’s intense 12-week job interview with one of the most well-known business tycoons, Alan Sugar, kicked-off with an impressive 8.3 million viewers during the prime-time slot last night, its highest ever launch audience.BBC’s all-new Apprentice saw a bunch of fresh-faced wannabes line-up for Sugar’s first task – involving a girls team,… Continue reading Alan Sugar’s new Apprentice banks the top spot
Sun Online has taken over from Guardian.co.uk as the most popular online destination for national news. Out of the national newspaper websites audited by ABCe, February saw The Guardian’s online offering dropping to third place.After a fantastic start to the year, which saw a huge increase in traffic, February shows mixed results. In just one… Continue reading ABCe February 2009: Sun Online takes the top spot
Carat predicts that UK adspend will fall 7.1% this year, with worldwide spend falling 5.8%.2009 declines are led by negative growth in almost every major advertising market, with the exception of China, said Carat.Jerry Buhlmann, CEO of Aegis Media, said: “These forecasts represent widespread adoption of a much more cautious approach to spending in the… Continue reading Carat forecasts 7.1% drop in UK advertising spend this year
Absolute Radio has signed a deal to sell Planet Rock’s airtime and online advertising from 1 April, alongside its own network of stations.Planet Rock – which will be sold alongside Absolute Radio, Absolute Classic Rock and Absolute Xtreme – will be establishing its own sponsorship and promotions team.Donnach O’Driscoll, CEO of Absolute Radio, said: “Absolute… Continue reading Absolute Radio and Planet Rock sign ad sales deal
Internet users have grown by over two and a half million people in the past year, according to data released by research company BMRB. According to figures for the fourth quarter of 2008, YOY usage has grown by 8.5%. Internet penetration is extremely high, however, there still seems to be room for growth. Q3 YOY… Continue reading Online Usage Round-Up Q4 2008
Twitter is set to launch an enhanced version of its service this year, specifically designed for commercial users, according to founder Biz Stone.The micro-blogging social networking service has brought forward plans to start charging commercial users, in order to generate more revenue by next year.Stone confirmed the network’s commercial expansion, saying: “We have lots of… Continue reading Twitter to charge commercial users
Outdoor firm Avanti Screenmedia saw ad revenue from national brands increase 15% year on year in 2008. For the final six months of 2008, Avanti’s revenue totalled £2.39 million, down 9.5% from 2007. However, it said a 42.8% reduction in operating costs saw a reduction in its pre-tax losses to £1.63 million, from a loss… Continue reading Avanti Screenmedia reports 15% increase in ad revenue
