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US retailers’ most attractive prospects – those who spend the most money and shop most frequently – are more likely to click on personalised ads than non-personalised ads, according to a new survey from ChoiceStream. The 2008 Personalisation Survey of US consumers found that 39% of consumers are more likely to click on an ad… Continue reading New survey finds personalised ads attract high-value customers

Gerhard Zeiler, the chief executive of Five’s parent company RTL, believes that a merger between Channel 4 and Five is the best way to sustain public service television in the UK.Zeiler said that a merger would guarantee the future of both as public service channels with unique identities, and lead to a more balanced television… Continue reading RTL chief backs Channel 4/Five merger

The Institute of Practitioners in Advertising has expressed concern at the Office of Fair Trading’s decision to provisionally recommend the relaxation of ITV’s contracts rights renewal.The IPA has said it is “disappointed” with the recommendations made by the OFT in it’s provisional report (see OFT recommends relaxation of CRR), which is due to be presented… Continue reading IPA hits back at OFT’s CRR recommendation

Advertisers need to get to grips with social networking and the changing marketplace, according to the IPA’s second future of advertising report.The IPA has teamed up with the Future Foundation, a global strategic consultancy and think tank, to produce ‘Social Media Futures – The Future of advertising and agencies in a networked society: A 10… Continue reading IPA: Social Networking Revolution

Channel 4 chief executive Andy Duncan has ruled out a merger with Five as a cure for the funding problems it faces.Duncan, speaking today at an event organised by the National Endowment for Science, Technology and the Arts, said that a merger would be like mixing “oil with water”.He said: “We have been carefully considering… Continue reading Andy Duncan rules out merger with Five

Big online stories of 2008 included the uncertain future of Project Kangaroo, the end of JICIMS, and the three-way wrestling match between Microsoft, Google and Yahoo!.Microsoft launched a $44.6 billion takeover bid to buy Yahoo! at the start of the year, saying that it was confident of delivering up to $1 billion in cost savings… Continue reading 2008 round-up: Online

Media regulator Ofcom has fined ITV £220,000 for failing to meet its regional programme production quota for ITV1 in 2006 and 2007.Ofcom ordered ITV to pay a fine of £20,000 against each of its 11 regional licences in England and Wales after it failed to hit its minimum level of expenditure.ITV1 managed to comply with… Continue reading Ofcom fines ITV £220,000

Advertisers need to get to grips with social networking and the changing marketplace, according to the IPA’s second future of advertising report. The IPA has teamed up with the Future Foundation, a global strategic consultancy and think tank, to produce ‘Social Media Futures – The Future of advertising and agencies in a networked society: A… Continue reading IPA: Social Networking Revolution

Global advertising markets recorded 2.9% growth in the quarter from July to September 2008, in newspapers, magazines, TV and radio, according to Nielsen’s global advertising trends report, Global AdView Pulse. In the three months to September 2008, the global advertising market posted a 2.9% increase versus the same quarter in 2007, mostly driven by the… Continue reading Global ad markets saw 2.9% growth in Q3 2008

Alexander Lebedev, a former KGB agent, is set to buy London’s Evening Standard in a deal that will see him become the first Russian oligarch to own a major British newspaper. Lebedev is reportedly poised to take a controlling 76% stake of the struggling title, while the Evening Standard‘s parent group Daily Mail & General… Continue reading Ex-KGB spy poised to buy Evening Standard