British consumers pay more attention to print ads rather than online ads, according to Deloitte’s new Media Democracy survey into the media consumption habits of Brits aged between 16 and 74. The study found that 59% of consumers pay the greatest attention to print ads in magazines, while 56% pay more attention to ads in… Continue reading Consumers pay more attention to print ads than online ads
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BBC One’s return to Waterloo Road pulled in over 5 million peak viewers but failed to beat ITV1’s long-running police drama The Bill.The first in the new series of the school drama, starring Eva Pope and Neil Morrissey, attracted 4.6 million average viewers and a 18.5% audience share between 8pm and 9.30pm.BBC One’s new benefit… Continue reading Waterloo Road’s return failed to fight off The Bill
The BBC has released its end of year figures, with BBC Three and BBC iPlayer delivering record performances.BBC Three’s best recording week ever fell over the two week Christmas and New Year period, between December 22 to January 4, with a 51% share among its target audience of 16-34 year olds.The results finish off a… Continue reading BBC Three and BBC iPlayer deliver record performances
MediaTel Group is hosting a full morning seminar next month looking at the ‘Future of TV’, with tickets at just £175 for those who book by this Friday.Panellists confirmed for the event so far include Jonathan Gillespie, head of media solutions at YouTube; Claire Tavernier, executive vice president of FMX at FremantleMedia; Jim Hytner, commercial… Continue reading MediaTel Group Hosting ‘Future Of Television’ Seminar
The Daily Sport‘s publisher Sport Media Group has recorded a £18.2 million pre-tax loss in the year to 31 July, after stripping £20.7 million off the value of its assets.SPMG was forced to write down the value of Sport Newspapers, which it bought for £50 million in December 2007, by around one third due to… Continue reading Daily Sport publisher records £18.2m loss
ITV has signed its largest ever syndication deal with Virgin Media today, giving Virgin’s viewers 8 days worth of catch-up shows and archive programming across ITV1, 2, 3 and 4.The four year deal, which gives ITV a fixed revenue share, will allow Virgin customers to access popular ITV shows on-demand, such as Coronation Street and… Continue reading ITV and Virgin Media sign on-demand deal
One of the largest advertising agencies in the world, JWT, has released its list of 90 things to watch out for in 2009, including newspapers’ migration to digital, personalised mobile phones and online TV networks.JWT’s ’90 Things to Watch in 2009′, which comes from the agency’s data and research analysis in New York, as well… Continue reading JWT’s “90 Things to Watch in 2009”
Cross-media audience measurement is a better indicator of newspaper reach than just print circulation, according to a gathering of media measurement organisations from around the world.At a meeting in New York of the Media Measurement Integration Task Force participants acknowledged that advertisers and agencies continue to rely on print circulation as a measure of a… Continue reading Newspaper task force examines cross-media audience measurement
Samsung has signed a landmark deal with Yahoo! which will see the companies launch a series of flat screen HD TVs this spring allowing users to access the internet while watching TV.Thanks to the Yahoo Widget Engine, UK users will be able to surf the internet and access services such as Flickr, YouTube and eBay… Continue reading Samsung and Yahoo! to launch internet enabled TVs
News International is set to up the cover price of the Saturday edition of The Times and The Sunday Times by 10p in Scotland, matching the title’s cover prices south of the border.The two papers will be priced at £1.50 and £2 respectively from this weekend, though the weekday issue will remain unchanged at 90p,… Continue reading Times increases cover price in Scotland
