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BBC One’s hour-long Eastenders pulled in the highest ratings last night with an impressive 11.4 million peak viewers.The special-length episode, which saw the Ronnie and Danielle saga finally come to a dramatic end on Peggy and Archie’s wedding day, attracted 10.5 million average viewers and a 48.2% share between 7.30pm and 8.30pm.BBC One’s flagship soap… Continue reading Eastenders special steals the show

GroupM’s latest bi-annual ‘This Year, Next Year’ report forecasts an 11.2% decline in UK adspend in 2009 (see GroupM forecasts 11.2% fall in UK adspend in 2009), compared to an overall global decline of 4.4%.However, online is expected to enjoy more growth this year, despite the overall advertising downturn.Earlier this week, the IAB reported 17.1%… Continue reading Mixed messages for adpsend in 2009

The challenge of tackling the wealth of data available to researchers was addressed by the second panel at MediaTel Group’s ‘Future of Media Research’ seminar yesterday.Kevin Murphy, joint managing director of Zed Media, outlined how the process of collating data often stands in the way of being able to deliver more granularity – “it should… Continue reading Zed Media’s Kevin Murphy: Not enough analysis

Former co-founder and CEO of Billetts Andy Pearch has joined forces with former MD of Carat Graham Brown to launch a new media performance management company.Media Sense offers brand owners a “fresh, innovative and more strategic approach to engineering greater value and performance from media investments”.The new company will service clients in the UK and… Continue reading Ex-Billetts chief involved in new start-up

Ofcom has today fined the BBC a total of £150,000 for the Jonathan Ross and Russell Brand scandal, which took place on Radio 2 last year.The watchdog called Ross and Brand’s comments about Georgina Baillie, the granddaughter of actor Andrew Sachs, “gratuitously offensive, humiliating and demeaning”.Ofcom said: “the scale of the fine reflects the extraordinary… Continue reading Ofcom fines BBC £150,000 for “Sachsgate” affair

A brave new world of single source data was championed by dunnhumby’s Martin Hayward at MediaTel Group’s ‘Future of Media Research’ seminar on Thursday.Hayward envisaged a future world of single source data where IPTV, online and purchase activity would all be available in a single system, therefore allowing brands and advertisers to evaluate the true… Continue reading dunnhumby’s Hayward: End of the road for JICs?

Clear Channel Outdoor has started rolling out 300 ad panels across Glasgow as part of a new pedestrian tourist sign system.The system, which is due to be complete by June, will include 149 maps and information panels along with 300 advertising sites in the city, according to reports.Clear Channel’s new initiative will build on the… Continue reading Clear Channel rolls out 300 new sites

Research currencies are as robust as ever, but researchers need to aggregate data in order to get the full picture.Speaking at this morning’s MediaTel Group seminar on the ‘Future of Media Research’, David Brennan, research and strategy director at Thinkbox, said: “In terms of total aggregated level it is as strong as it has ever… Continue reading Research currencies “as robust as ever”

ITV1’s World Cup football coverage scored the highest ratings last night and managed to knock Alan Sugar’s new Apprentice off the top spot with almost 9 million peak viewers.The England V Ukraine qualifier, which saw the home team triumph 2-1 after a winning goal from Chelsea’s John Terry, pulled in more than 7.8 million average… Continue reading The Apprentice fails to compete with the Football

Panellists at this morning’s MediaTel Group ‘Future of Media Research’ seminar said that the global financial crisis will negatively impact research budgets over the next 12 to 18 months.However, in what turned out to be a recurring theme of the discussion, smaller budgets will almost definitely lead to more innovation, said Sheila Byfield, leader, business… Continue reading Research budgets to fall over the next 12-18 months