Daily Newspaper MarketThe latest NRS figures, for April 2008 To March 2009, show impressive readership increases for three of the Quality daily titles.The Financial Times, Guardian and Times all increased their readership totals year on year.Quality Daily TitlesThe Financial Times enjoyed a very healthy rise of around 15% year on year, taking its total to… Continue reading NRS National Newspaper Round-Up: Apr 2008 – Mar 2009
Online discussion specialist Whitevector looks at the importance of evaluating consumer discussions during the economic downturn….As is well known, the global economy has experienced, and continues to experience a significant downturn. Within this, the minor world of advertising is of course suffering; and within this the micro-world of online advertising and social media forms have… Continue reading Whitevector: Learn what consumers are saying about your brands
Thinkbox, the television marketing body for the main UK commercial broadcasters, is launching its first TV advertising campaign.The ad is aimed at reminding advertisers of the effectiveness of TV advertising and will attempt to encourage them to seek help from Thinkbox if they are considering using TV for the first time .The campaign launches with… Continue reading Thinkbox launches first TV ad campaign
Yahoo!’s chief executive has revealed that the company is still in talks with Microsoft over a potential deal to sell part of the company.Speaking at Dow Jones’ All Things D conference, Carol Bartz said: “The other party has to have a boatload of money and the right technology and give us the right data and… Continue reading Yahoo! continues talks with Microsoft
Half of all British adults are still unclear of what the digital switchover involves, according to a new report from moneysupermarket.com.Despite years of preparation and millions of pounds worth of advertising, just under half the British population (45%) admit to not knowing what the upcoming switch-off entails.Around 22 million adults do not know the digital… Continue reading Confusion over the digital switch-off
Nearly four in 10 (38%) US mobile phone owners, and 59% of iPhone owners recall seeing advertising on their phones in Q109, according to a new research report from Brightkite and GfK Technology.The report, based on a representative sample of 1,000 American adults interviewed by telephone, found that advertising awareness has grown 10% quarter on… Continue reading 59% of US iPhone owners recall seeing ads on their phones
The twenty largest cable and telephone providers in the US – representing about 94% of the market – acquired over 1.6 million net additional high-speed internet subscribers in the first quarter of 2009, according to new research. Leichtman Research Group (LRG) said that these broadband providers now account for nearly 69.3 million subscribers – with… Continue reading 1.6m Americans add broadband in the first quarter of 2009
Instyle.co.uk has unveiled a new look, featuring new channels and expanded sections, as well as more advertising opportunities including a larger MPU.The site now offers a greater choice of advertising formats, including leaderboards, skys and MPUs. In addition, IPC said that instyle.co.uk is the first website to offer a larger-size MPU, measuring 336 x 600.The… Continue reading Instyle.co.uk gets new look and larger MPU
Mobile internet use across Europe has increased by 20% year on year, particularly for users with smartphones, according to new data from Forrester Research.The report found that mobile web take-up in Europe is up 4% on last year, with around 24% of Europeans regularly using their mobile phones to access the internet.Mobile internet growth increased… Continue reading Mobile internet access is on the up
Britain’s Got Talent stole the show once again last night with more than 14 million peak viewers between 8.30pm and 10pm.The third semi-final kept the programme’s ratings as high as ever, attracting over 12.7 million average viewers and almost a 50% audience share for ITV1 during the peak-slot.Another eight acts performed in front of judges… Continue reading Britain’s Got Talent steals the show
