More Uk articles

Look magazine is set to kick-start a new £2.5 million national TV advertising campaign this week, with the strap line ‘That’s My Look’.The campaign, which has been developed by the brand’s creative agency Grey London and planned by MediaCom, will launch today with an initial three week burst, followed by sustained activity through the rest… Continue reading Look magazine unveils new TV creative

The IPA’s latest survey of online media owners reveals that overall service levels have decreased since the last survey, published in September 2008.The survey has been designed to highlight the levels of service media owners provide and outline where improvements can be made, with the aim of helping the growth of digital advertising, providing a… Continue reading IPA report shows declining online media owner service levels

ITV1’s UK version of the popular US crime series Law & Order came to a dramatic end last night, attracting the peak audience during the all-important 9pm to 10pm slot.More than 5.5 million viewers tuned in to see series’ finale, starring Bradley Walsh and Freema Agyeman, securing ITV1 with a 23.5% average audience share.Meanwhile, BBC… Continue reading Last Law & Order: UK secures the highest ratings

Steve Middleton, sales director of print finishing specialist Celloglas talks to MediaTel about increasing reader engagement in magazines…The media landscape has changed significantly over the past 10 years. With the advent of online as a major media platform the audience of the traditional media channels are now more fragmented than ever. With websites offering access… Continue reading The future of magazine publishing

Paramount Comedy has relaunched as Comedy Central, with a seven figure campaign marking the rebrand.The activity encompasses marketing, advertising and PR, and is Paramount Comedy’s biggest ever investment in a campaign.Comedy Central worked with advertising agency Karmarama on the channel idents and supporting ‘Big on Comedy’ campaign, with media planning and buying by Equinox.A poster… Continue reading Paramount Comedy relaunches as Comedy Central

Press Gazette, the monthly trade magazine for journalists, is set to cease printing after more than 40 years.The magazine’s parent company, the Wilmington Group, said the final issue of the title would be its May edition, which goes on sale this month.A company spokesperson said: “”Unfortunately Press Gazette, along with much of the profession, has… Continue reading Press Gazette to close after 40 years

Global Radio has today confirmed the sale of its majority stake in the national digital radio platform Digital One to fellow shareholder Arqiva.Transmission company Arqiva, previously a 37% shareholder, is understood to have paid a nominal sum for Global Radio’s 63% stake.However, in return Global expects cheaper transmission costs for its digital stations from Arqiva.Digital… Continue reading Global sells Digital One to Arqiva

Sky has upgraded the electronic programme guide (EPG) for Sky+HD, featuring a small video screen in the top right corner, new fonts, and new colours.The new EPG, originally due to launch last September, is being rolled out progressively across Sky HD boxes. The previous guide has been in use since the launch of Sky digital… Continue reading A kid’s view of the new Sky+HD TV guide

Almost half of all households with televisions in the UK are choosing to pay for additional TV channels, according to a new report from Ofcom.The media regulator’s Digital Progress Report for Q4 2008 showed that 49.5% of UK television households pay for some form of digital TV for their main TV set, which is the… Continue reading Ofcom: 13 million homes pay for extra TV channels

Young people are clocking up around 23 hours a day texting, emailing and using social networks, according to a new study by OTX Research.The study found that young people aged between 12-24 engaged in up to five activities simultaneously, including text messaging, instant messaging, emailing, using Skype and social networking.Young people’s favourite activities are predominantly… Continue reading Under-24’s are in touch 23 hours a day