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Jacqueline O’Sullivan, head of marketing communications at Microsoft Advertising, looks at the so-called new Social Media phenomenon …

Children’s book and magazine publisher Egmont is set to release a collection of classic Roy of the Rovers comic strips next week.The 64-page Roy of the Rovers special collector’s edition will go on sale next Wednesday – the first in the four part collection of classic comic strips to be released by the publisher, according… Continue reading Roy of the Rovers returns

Virgin Media Television is closing youth-focused channel Trouble on Wednesday 1 April as it seeks to expand its Living brand.The broadcaster will rebrand and refocus Living2 and look into the launch of a new Living-branded channel later this year.VMtv said in a statement: “To make way for Living’s expansion, Virgin Media Television confirms today that… Continue reading Trouble to close on April 1

BBC One’s new documentary series exploring the Danakil desert in Northern Ethiopia kick-started with more than 3.7 million peak viewers last night.The Hottest Place on Earth attracted 3.6 million average viewers and a 16.7% audience share during the 9pm to 10pm slot, securing BBC One with the highest overall ratings in the peak-hour.However, ITV1’s last… Continue reading BBC One’s new documentary pulls in the highest peak-time ratings

The BBC Trust has agreed a £30.7 million increase in the BBC’s online budget over the next three years, a 27% rise over its current £145 million a year.The increase, almost 42% under the £52.7 million originally requested by the BBC, is subject to conditions set by trust chairman Sir Michael Lyons to ensure that… Continue reading BBC Trust approves £30.7m increase in corporation’s online budget

UK internet traffic to video websites has increased by 40.7% over the last 12 months, according to new research from online intelligence firm Hitwise.During February 2009, 1 in every 35 UK internet visits went to a specialist video website, the company said, up from 1 in every 50 in February 2008.YouTube is the most popular… Continue reading UK traffic to video websites up 40.7%

Enders Analysis founder Claire Enders warned the industry that commercial radio in its current form could disappear within the next 15 years.Speaking at the MediaGuardian Changing Media Summit yesterday, Enders said a combination of arduous radio regulations and the ways in which media consumption habits are changing poses a risk for the future of commercial… Continue reading Commercial radio under threat, warns Enders founder

US online TV platform Hulu is currently in talks with broadcasters about a possible UK launch.NBC Universal and News Corp, who are behind the venture, are meeting with possible partners to get the ball rolling, according to reports.NBC’s president, Peter Smith, said the plan is “local partners with local content – put that rich cocktail… Continue reading Hulu set for UK launch

The Independent and the Times are understood to be considering plans to introduce paid-for content on their websites.The new chief executive of Independent News & Media, Gavin O’Reilly – who has stepped up to succeed his father Sir Anthony O’Reilly (see Sir Anthony O’Reilly is set to leave INM) – confirmed that he has been… Continue reading National newspapers consider charging for online content

A new report from eMarketer has predicted growth of 17.3% for global spending on social media advertising in 2009. Marketers are forecast to invest $2.35 billion (£1.64 billion) on ads on social networking sites by the end of 2009, with this figure rising to $3.49 billion over the next four years. Although these figures are… Continue reading Global adspend on social media predicted to rise 17.3% in 2009