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Cross-media audience measurement is a better indicator of newspaper reach than just print circulation, according to a gathering of media measurement organisations from around the world.At a meeting in New York of the Media Measurement Integration Task Force participants acknowledged that advertisers and agencies continue to rely on print circulation as a measure of a… Continue reading Newspaper task force examines cross-media audience measurement

Samsung has signed a landmark deal with Yahoo! which will see the companies launch a series of flat screen HD TVs this spring allowing users to access the internet while watching TV.Thanks to the Yahoo Widget Engine, UK users will be able to surf the internet and access services such as Flickr, YouTube and eBay… Continue reading Samsung and Yahoo! to launch internet enabled TVs

News International is set to up the cover price of the Saturday edition of The Times and The Sunday Times by 10p in Scotland, matching the title’s cover prices south of the border.The two papers will be priced at £1.50 and £2 respectively from this weekend, though the weekday issue will remain unchanged at 90p,… Continue reading Times increases cover price in Scotland

ITV’s crime thriller finale attracted more than 7.6 million peak viewers at 9pm last night.The second part of Above Suspicion secured the peak audience for ITV1 during the all-important 9pm to 10pm slot with 7.3 million average viewers and a 28.8% audience share.At the same time, Channel 4’s Celebrity Big Brother just lost out to… Continue reading Above Suspicion finale pulls in 7.6 million viewers

The gaming industry is growing at an unparalleled pace with the take-up of massively multiplayer online (MMO) games and virtual worlds. Ed Bartlett, co-founder of in-game advertising company IGA Worldwide, details the opportunities that this new frontier offers brands…Since Sony launched the PlayStation in 1995, gaming has stepped out of the confines of the teenage… Continue reading MMOs – the new virtual frontier for brands?

TV advertising revenues could be down by up to 20% year on year this month, according to media buying agency sources.A 12% fall in TV ad revenue is one of the most optimistic forecasts, with a decline of up to 20% predicted by a number of media buyers, according to reports.This forecast falls below the… Continue reading TV ad revenues could drop by 20% this month

The New York Times has launched a display ad on its front page for the first time, with CBS claiming the first spot, in a bid to counter the advertising downturn.The title’s decision to sell front page ads comes after a series of trials of ads on some of the front pages of other sections… Continue reading New York Times offers front page ads

ITV is set to substantially cut the carrying value of its Friends Reunited website in a year-end review of past acquisitions.The review, which will be carried out by ITV’s chief operating officer John Cresswell, is thought to be likely to slash Friends Reunited’s value to below the £175 million the broadcaster paid for it in… Continue reading ITV to cut value of Friends Reunited site

Annual revenues from the global mobile market will top $1.03 trillion by 2013, when the number of subscriptions worldwide will have risen to more than 5.3 billion, according to Informa Telecoms & Media. From end-2007 to end-2013, the global mobile market will see huge growth, increasing in size by over half (56%), according to the… Continue reading Global mobile revenues to top $1 trillion by 2013

It was a year of contrasting fortunes for the magazine industry in 2008, with titles closing and circulations falling for many, although there were signs of where the future could lie as digital mags began to take off and free titles showed their worth.There was big news at the start of the year as Emap… Continue reading 2008 round-up: Magazines