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Royal Mail has launched a new online resource for marketers to help them make the most of direct mail in their integrated marketing campaigns.The Mail Media Centre – www.mmc.co.uk – online resource is aimed at the UK’s top 3,000 advertisers and 500 key agencies and is intended to reinforce the value of direct mail in… Continue reading Royal Mail launches online resource for direct mail campaigns

National advertisers’ radio spend was down 21.2% year on year in the fourth quarter of 2008, with total spend in Q4 down 14.5% to £129 million.According to figures from the Radio Advertising Bureau, total ad spend for the year was £560.2 million.National advertisers’ spend for the year was down 9.6% to £304.8 million.Local advertisers’ radio… Continue reading National advertisers’ radio spend down 21.2% in Q4 2008

One thousand 6-sheet lenticular panels are being installed around the country as part of a campaign for Nestlé Aero.The lenticular panels, designed to work alongside Aero’s ‘skate park’ TV campaign, are the most complex lenticular creative to-date, featuring a 20-frame animation.The Outdoor campaign, running on Clear Channel Outdoor sites across the country, was planned and… Continue reading Aero launches lenticular campaign

ITV1 secured the highest ratings all evening yesterday with a peak run of Dancing on Ice, Wild at Heart, Piers Morgan’s Life Stories and the FA Cup Football Highlights.Dancing on Ice, which saw the five remaining couples battle it out for a place in next weekend’s semi-final, attracted more than 10 million peak viewers and… Continue reading ITV1 pulls off a peak run

Google and Universal Music are understood to be in talks to launch a premium online music offering on YouTube.Reports claim that the deal would see YouTube power a site professional video content from Universal Music artists such as U2.It is predicted that advertisers will be charged a higher rate for ads on the new site… Continue reading Google and Universal Music in talks to launch YouTube music channel

Northcliffe Media is set to cut up to 95 jobs and close or merge a number of its weekly papers across Essex, Kent and Surrey in a bid to centralise regional production.The publisher issued a statement earlier today to say that they have been forced to restructure to “reduce costs in the current challenging trading… Continue reading Northcliffe Media to slash 95 jobs

The rise of internet television signals the evolution of traditional TV rather than its death, according to Xtreme Insight analyst Lucy Wright.Speaking at last week’s MRG Evening Meeting, Wright said that the common perception that traditional TV is dying is not true, instead TV is actually evolving, with consumers “watching more TV than we were… Continue reading MRG Evening Meeting: The rise of internet TV

The struggling Sport Media Group owned tabloid titles, the Daily Sport and Sunday Sport, have pulled out of the Audit Bureau of Circulations (ABC).The Sunday Sport resigned from the auditing body on March 4 after nearly 20 years, while the Daily Sport quit in February after just a year of having its circulation figures audited.Last… Continue reading Sport Media Group resigns from ABC

Member communities – which includes social networks and blogs – has become the fourth most popular category online, visited by over two-thirds (67%) of the global online population according to new research from Nielsen.John Burbank, CEO of Nielsen Online, said: “Social networking has become a fundamental part of the global online experience.“While two-thirds of the… Continue reading Social networks and blogs increase in popularity

ITV shareholders are hoping to see the appointment of a chief executive in return for pumping more equity in to the struggling broadcaster.ITV is thought to be discussing raising money through a share issue following its poor annual results announcement last week – which saw ITV lose a total of £2.7 billion after a huge… Continue reading ITV shareholders want new chief in return for rights issue