Condé Nast has signed a new promotion deal with Spotify, the free online music service, ahead of the much-anticipated UK launch of Wired magazine.The radio-style campaign is set to launch tomorrow, before Wired hits the newsstands on Thursday, according to reports.The UK version of the long-running US-based men’s magazines, which covers business, technology, science, entertainment… Continue reading Condé Nast and Spotify team-up for UK launch of Wired
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Despite the proliferation of computers, video-capable mobile phones and similar devices, TV in the home still commands the greatest amount of viewing in the US, even among those aged 18-24, according to new research. The study, conducted on behalf of the Nielsen-funded Council for Research Excellence by Ball State University’s Center for Media Design and… Continue reading Home TV viewing still popular in the US
This table shows the latest European advertising growth forecasts from ZenithOptimedia, Carat, and GroupM.
This table shows Carat’s latest global advertising forecasts, with figures for the USA, UK, China, Germany and France, among others.
Digital research firm comScore has found that 93% of iPhone owners accessed mobile media in January. According to comScore, mobile e-mail is used by 75% of British iPhone owners, making it the most popular type of mobile content consumed on the device. Alistair Hill, comScore analyst, said: “Consumers are clearly embracing the iPhone’s touch screen… Continue reading 93% of iPhone users accessed mobile media in January
Arnaud de Puyfontaine has been appointed new chief executive of NatMags, replacing Duncan Edwards.De Puyfontaine, former head of Emap France, will report to Edwards, who was promoted to president and chief executive of non-US operations at NatMags’ parent company Hearst in January.De Puyfontaine joined Emap France in 1995, becoming chief executive three years later. When… Continue reading Natmags appoints new chief executive
BBC One stole the show last night, securing the highest ratings from 7.30pm onwards, with a straight peak run of Eastenders, Rogue Traders, Traffic Cops and The Hottest Place on the Earth, as well as BBC News at Ten and Question Time later on in the evening.The channel’s flagship soap Eastenders kicked-off the peak run,… Continue reading BBC One steals the show
Google is making 200 staff redundant from its global sales and marketing division, with 100 job cuts coming from its US operation and the other 100 from its offices around the world.Google announced the cuts in a post on its official blog yesterday.Omid Kordestani, Google senior vice-president of global sales and business development, said: “Google… Continue reading Google cuts 200 sales and marketing jobs
Alpha Media Group, the US firm that bought Maxim, Stuff and Blender magazines from Felix Dennis in 2007, has closed Blender‘s print edition in a bid to achieve more success with an online-only version of the title.The music monthly, first launched in 2001, is due to cease publication after next month’s edition, following a 31%… Continue reading Former Dennis magazine Blender to close
Industry regulator CAP wants to consolidate the four advertising codes that are used to regulate the UK’s broadcast media industry and include an overarching social responsibility rule for the first time.Under CAP’s new proposals, the ASA would have the flexibility to clamp down on all forms of irresponsible advertising in broadcast media, in the way… Continue reading Regulator calls for advertising codes to unite
