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AOL is set to launch the third arm of its core business unit, MediaGlow, as part of the group’s larger global restructuring plans.MediaGlow will centralise AOL’s entire publishing efforts, while Platform-A continues to focus on advertising and People Networks, which houses sites such as Bebo and AIM, continues to focus on social media.The creation of… Continue reading AOL launches its third core business unit

Dennis Publishing is set to close its monthly Computer Buyer title after 18 years in order to focus on its Computer Shopper magazine.The March issue of Computer Buyer will be the last copy of the magazine to hit the shelves – the title has seen its circulation decline significantly over the past few years, down… Continue reading Dennis publishes last Computer Buyer magazine

The Christmas period significantly boosted a number of retail websites, with the top 10 sites seeing an average 37% year on year increase, according to new data by Nielsen Online. Online retailers in the UK witnessed an impressive rise in unique users during Q4 compared with the Christmas shopping period in 2007, with Amazon averaging… Continue reading Christmas boosts retail websites

The IPA’s latest Bellwether survey published today has found that in Q4 2008 annual marketing budgets were revised down to the greatest extent ever recorded in the report’s nine-year history. The cut was the fifth successive quarterly reduction in spend, and 2009 is set to see further cuts, with a number of companies setting their… Continue reading Q4 2008 Bellwether Report: Record Marketing Budget Cuts

The IPA’s latest Bellwether survey reveals that up to half of companies are planning to cut marketing budgets in 2009, which is the first time that initial annual budgets have been set lower than the previous year in the report’s nine year history.UK advertising will be “no a place for the faint hearted” this year,… Continue reading Bellwether survey reports record adspend decline

ITV1’s spectacular Dancing on Ice show returned with more than 9 million peak viewers this weekend.The new ice-skating reality show season, which features 13 celebrities including Jeremy Edwards, Melinda Messenger and Michael Underwood, pulled in over 8.4 million average viewers and a 32% audience share between 7pm and 8.30pm last night.Dancing on Ice: The Skate… Continue reading Dancing on Ice returns with 9 million viewers

Freesat, the joint free satellite service from ITV and the BBC, has achieved more than 200,000 sales since its launch in May last year.According to company figures, the not-for-profit service saw total sales double in the final quarter of 2008.Emma Scott, managing director of Freesat, said: “We saw consumers increasingly drawn to Freesat at the… Continue reading Freesat sales top 200,000

Blyk has announced that its UK CEO Shaun Gregory is stepping down and will be replaced by the free mobile network’s current co-founder and executive director, Antti Ohrling.Gregory’s departure, which is thought to be due to personal reasons, comes as the company plans a organisation restructure and adds an extra €40 million in funding to… Continue reading Shaun Gregory steps down as Blyk’s CEO

Trinity Mirror has raised the Daily Mirror‘s cover price by 5p to 45p today, making it the most expensive red-top tabloid.The Mirror‘s price increase, which makes the paper 15p more than the Sun and 25p more than the Daily Star, promptly sparked an attack from its News International rival.The Sun took out a full page… Continue reading Daily Mirror ups its cover price

WPP has rebranded its mobile agency Kinetic as Joule, which has been established to operate as a full-service standalone global agency within GroupM.In the UK the agency will be run by Joule UK management and will be the preferred mobile marketing partner for all GroupM agencies, according to reports.Joule will offer campaign strategy, implementation and… Continue reading WPP unveils full-service global mobile agency