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Disney Channel is opening up the channel to enable brands to associate themselves with properties such as Hannah Montana and High School Musical for the first time.This will offer marketers the opportunity to reach kids and families in an uncluttered, spot advertising-free environment.p>Michael Ghosh will head up an 11-strong sales team, which will be jointly… Continue reading Disney Channel increases commercial activity

Yahoo has confirmed the appointment of Carol Bartz as its new chief executive and has also announced that its president, Susan Decker, will be stepping down after almost nine years with the company.Former Autodesk boss Bartz has been given a seat on the Yahoo! board, and is set to take up her new position at… Continue reading Yahoo! names Carol Bartz as new chief

BBC director general Mark Thompson has confirmed that the BBC and ITV are close to agreeing a deal, which would allow the commercial broadcaster to continue to provide regional news.Speaking to the House of Lords Communications Committee today, Thompson said the broadcasters have been in discussions about the possibility of sharing facilities since last month,… Continue reading BBC and ITV set to strike regional news deal

Guardian News & Media (GNM) is launching a subscription service for its Guardian and Observer readers this weekend, with three varying rates on offer.Readers will have the opportunity to take out a weekend subscription, which includes the Saturday edition of the Guardian and Sunday’s Observer, giving them a 20% discount on the cover price.Alternatively, a… Continue reading GNM launches new subscription service

An extra four national newspapers are expected to raise their cover prices this month, in a bid to battle it out with each other and beat the credit crunch.Following ABC’s disappointing December release, which saw all the national newspaper’s – bar one title – report circulation declines, newspapers are being forced to increase their price… Continue reading Four more newspapers set to up cover prices

Unforgiven, the new drama with ex-Corrie star Suranne Jones, pulled in more than 7.6 million peak viewers last night, securing ITV1 with a 30.2% average audience share between 9pm and 10pm.Over 7.1 million average viewers tuned in to see episode one of three, in which Jones plays a woman released from prison on a licence… Continue reading ITV1’s Unforgiven debut pulls in 7.6 million viewers

With the continuing popularity and increase of online VoD services, David Brennan, research and strategy director at thinkbox, looks at how TV and the internet can complement each other …Entertainment junkies that we are, we’ve always wanted more from our TVs – whether it is a bigger and better one, the ability to catch-up with… Continue reading Broadcast TV vs Online TV

November was a difficult month all round for most of the terrestrial stations, with only Five recording a year on year increase in commercial revenue. The newest of the terrestrial commercial channels pulled in £29.91 million, an increase of 0.4% compared to November 2007.Among the other terrestrial channels there were double digit falls in year… Continue reading TV Market Round-Up – November 2008

Guardian.co.uk has become the first National Newspaper website to break the 26 million unique users mark, according to data released by ABCe.The digital arm of the Guardian News & Media owned paper attracted a record amount of readers in November, although it was only up 67,000 compared with the record breaking figures from the previous… Continue reading ABCe: Another Month, Another Record for Guardian.co.uk

CNN International is set to join the Freeview digital TV service from Thursday, just days before the new US president Barack Obama steps into the White House.Freeview viewers will now have the option to watch Obama’s inauguration on the international news channel, or the digital terrestrial TV service’s two UK-based 24-hour news channels, Sky News… Continue reading CNN International is set to join Freeview