GroupM expects UK advertising spending to fall 11.2% in 2009, with global spending predicted to drop 4.4% to $425 billion.Western Europe faces a 6.7% fall this year (8.5% real) where Germany is so far proving the most resilient regional advertising market, said GroupM. In the US, spending is expected to fall by 4.3% in 2009… Continue reading GroupM forecasts 11.2% fall in UK adspend in 2009
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Global Radio is set to sell its 63% stake in the national digital radio multiplex, Digital One, to its fellow shareholder Arqiva.The deal, which is thought to be for a nominal sum, will see Global swap its share of Digital One in exchange for cheaper transmission costs for its digital stations from Arqiva, according to… Continue reading Global to sell Digital One stake
Online adspend grew 17.1% in 2008, to £3.4 billion, according to the latest bi-annual study from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers.The figures show that spending online increased by £540 million year on year.Total UK advertising spend fell by 3.5% in 2008 to £17.5 billion. However, the research reveals that the internet grew its… Continue reading UK online adspend grew 17.1% in 2008
At the end of March, GroupM predicted that UK advertising spending would fall 11.2% in 2009, with global spending forecast to fall 4.4% to $425 billion. Western Europe was predicted to dip 6.7% in 2009, with Germany proving the most resilient regional advertising market (see GroupM forecasts 11.2% fall in UK adspend in 2009). Carat… Continue reading INSIGHTanalysis: Media Healthcheck – March 2009
Online adspend grew 17.1% in 2008, to £3.4 billion, according to the bi-annual study from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers. The figures show that spending online increased by £540 million year on year. Total UK advertising spend fell by 3.5% in 2008 to £17.5 billion. However, the research reveals that the internet grew… Continue reading UK online adspend grew 17.1% in 2008
GroupM expects UK advertising spending to fall 11.2% in 2009, with global spending predicted to drop 4.4% to $425 billion.Western Europe faces a 6.7% fall this year (8.5% real) where Germany is so far proving the most resilient regional advertising market, said GroupM. In the US, spending is expected to fall by 4.3% in 2009… Continue reading GroupM forecasts 11.2% fall in UK adspend in 2009
US internet advertising revenues topped $23 billion in 2008, according to a new report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). The report reveals that full year 2008 revenues totaled a record $23.4 billion, exceeding 2007’s performance, itself the former record of $21.2 billion, by $2.2 billion or 10.6%. Fourth quarter revenues… Continue reading US internet adspend topped $23bn in 2008
ITV1’s penultimate Law & Order: UK secured the highest ratings during the all-important 9pm to 10pm slot last night with more than 5.6 million peak viewers.The second to last episode of the hit US re-make, which stars Bradley Walsh and Freema Agyeman, attracted over 5.3 million average viewers and a 23% share during the peak-hour,… Continue reading Penultimate Law & Order: UK secures the top TV ratings
CBS Outdoor will continue to manage FirstGroup buses’ advertising space after signing a new deal worth £140 million.The new five-year contract, which will see CBS sell advertising on the UK’s largest bus operator, will start next month when the outdoor ad firm’s existing contract ends.FirstGroup current operates a fleet of nearly 9,000 buses across the… Continue reading CBS awarded new £140m FirstGroup contract
Pip Hainsworth, marketing director at Clear Channel Outdoor UK, reports on the latest research conducted by Clear Channel Outdoor, Kinetic Worldwide and Bangor University to uncover the power of influence out-of-home advertising delivers for consumer brands…Kinetic Worldwide and Clear Channel Outdoor have teamed up with professor Jane Raymond of Bangor University to conduct pioneering academic… Continue reading Is consumer brand choice directly impacted by out-of-home advertising?