Retailers are keen to chase the media budget that seems destined for their properties, but to succeed they have to understand what it means to act as a publisher, warns Criteo’s Northern Europe MD.
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Analysis: Social media sites’ changes have had a significant negative effect on all publishers relying on digital advertising revenue.
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At a Labour Party conference panel, publishers, lawmakers, and policy researchers agreed that Government must do more to regulate AI, lest it risk the state of global democracy.
Media’s’ ME-EO’ mentality is at risk of using the feelings of the powerful few to kill this once in a generation opportunity to reshape the workplace for the better.
Nick Manning spoke with Jack Benjamin and Omar Oakes about why publishers feel the need to polarise themselves to appeal to readers on the fringes — who just so happen to be the one’s most likely to pay a subscription fee.
Workplace equality can only start with meaningful conversations about different lived experiences, and the unfair division of labour at home warrants a much bigger part of the conversation.
Marshall McLuhan’s Tetrad model can revolutionise your understanding of media and marketing. Embrace the opportunities, prioritise, revive, and prevent to stay ahead of the game.
Aisling O’Toole outlines four ways to deal with colleagues presenting your ideas as their own.
In new IPA research, advertising effectiveness expert Les Binet has explained why econometrics matters now more than ever.
