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Brands must experiment, take risks and make room for adaptive marketing, instead of replicating each other’s strategies, Aliya Rafiq Vaz argues.

Right-wing populist media may not have a scaled audience, but it still has influence. Charlie Makin examines what this means for advertising ahead of a record year for elections in 2024.

Q4 2023 net increase represented 11th consecutive quarter of growth, according to the IPA’s latest update.

Anamorphic 3D format and 3DOOH At Scale technology allow advertisers to use 3D at scale.

It is understood that the telecoms group is seeking €2-3bn.

The ChatGPT developer announced a policy for how it is approaching the moderation of AI-created election-related content – an especially challenging issue now that it has launched a GPT marketplace.

The scandal is set to run and run, with more subplots to come, from the long-running public inquiry to the fate of some politicians — and the media needs to ensure coverage continues.

BlowUp Media’s UK sales director talks about his first job in defence exhibitions and having flexibility in decision-making.

Mindshare’s futures chief, Sophie Harding, looks back on 10 years of trends forecasting and how this helps us make sense of the future.

A majority of advertising employees think their workplaces “should be doing more” to support wellbeing, new IPA research found.