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The7stars planned the campaign around the younger demographic’s interest in physical media through OOH activations, but sought to maximise reach via social media.

Westfield 3D execution runs alongside OOH activity across London and major shopping centres.

The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.

Industry trade body Outsmart reported total OOH revenue reached £1.3bn, almost even with the pre-Covid market.

The BBC is considering introducing ads in selected podcasts on commercial sites in the UK, but there is some criticism to the news.

Tabloids’ influence may be waning, but their ability to create a sophisticated political plot remains. Expect more this year. 

Media trading currencies remain crude in an era that demands sophistication. TV can lead the push to change this amid the abundance of data and research available.

Sky Media’s client and marketing chief shares her dream Glastonbury line-up and what’s coming up in conversations with clients.

MTM research also found that churn rates remain a concern, with users reporting “content fatigue”.

Networking opens doors to opportunities, collaborations and career advancement, but it doesn’t need to have the cringe factor.