Advertising offers a profit return on investment of over £4, with TV providing the majority of this payback despite relative underinvestment, Thinkbox research shows.
Showing 2751-2760 of 63,307
More Uk articles
| Maria Iu
AudioLab tracks impressions and listen-through rate on digital audio platforms, both streaming and podcast, in real time.
UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.
New RTL AdAlliance research compared attitudes towards video content between 11 European markets and the US for the first time.
Welcome to this special four-part series of the podcast, which The Media Leader has produced with Bloomberg Media.
| Tim Levy
Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.
People with ADHD need help from the industry and Nabs in order to thrive. Here’s how organisations can provide positive support.
Gen Z over-indexes in watching influencer content and gaming. Are brands struggling to keep up?
Advertisers will now be able to target their spots through more categories, 18 off-the-shelf audiences as well as custom audiences.
The integration will include reports against more than 500 audience segmentations across the video-sharing platform.