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Veridooh global president, NIck Parker, questions why DOOH still commands such a small percentage of global adspend, and offers six measures to finally get to 10% share.

Broadcasters should be focus much more on co-operation rather than on squabbling and forcing the Culture Secretary to have to adjudicate.

Derya Matras told a packed crowd at Advertising Week Europe that efforts to make generative AI multimodal will lead to consumers seeking new categories of devices beyond smartphones.

Full report available at: Adwanted> Connected > Consumer Surveys

In the face of a potential US ban, TikTok’s UK & Ireland GM Kris Boger insists advertisers are expressing less concern around brand safety, even as lingering anxieties remain among publics.

Nicola Kemp calls for an end to companies contributing to “crushing standards” leading to women being overworked, overwhelmed and underpaid.

Let’s be clear. Principal media only exists to make media agency groups more money.

Kantar’s ‘Blueprint for Brands’ offers a framework for marketers to reconsider their brand strategies and underscores the importance of differentiation, not just distinctiveness.

The Insights Planner not only shows how many audiences a linear TV campaign did reach, but also provides a breakdown of how many it did not.

We’re stuck in a cycle of performative media — where we breathlessly perform for algorithms. It’s unsustainable, writes the editor-in-chief.