Granular targeting, integration with the wider ad ecosystem and advanced measurement capabilities mean Amazon will be a formidable player, says Plug Media founder Chris Cochrane.
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The culture secretary should be reminded that perception of bias is not the same as the real thing.
Jolt Digital founder and CEO Sebastien Lepez discusses a new initiative to turn job cuts into a positive opportunity for skilled media workers.
After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos’ sales chief for audience measurement.
City Outdoor’s managing director shares how the oldest form of advertising is evolving and her three dream dinner guests.
Full report available at: Mediatel > Connected > Consumer Surveys
TikTok wants to be known as a “full-funnel” solution that provides brands with more than just performance advertising based on last-click attribution.
While the news industry faces many challenges, the biggest threat is advertisers’ lack of support, says Jamie Credland.
The media owner has appointed Christopher Samsinger as Germany CEO.
As mental health, wellbeing and a sense of belonging become priorities for new generations of employees, Spotify UK sales chief Ed Couchman delves into the power of leading teams with kindness.