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The Audit Bureau of Circulations has launched an innovative scheme to help business to business magazines increase their advertising revenue by educating company executives on the benefits of the sector.The B2B Advertiser Communication Programme will see a quarterly bulletin target company bosses to improve awareness and understanding of sales figures in the releases of ABC’s… Continue reading ABC Initiative To Boost Business To Business Magazines

Channel 4 and Five have seen their share of viewing rise significantly over the first half of the year with viewers turning away from BBC One and BBC Two as the Corporation strives to move upmarket.Viewing figures released by BARB show that Channel 4 has enjoyed a remarkable start to the year with its audience… Continue reading Channel 4 And Five Benefit From Viewer Migration

Capital Radio Group has created two senior positions to handle the marketing for its regional FM network outside of London and develop its portfolio of Xfm, Choice FM and Capital Gold brands.The new roles will not affect the group’s existing marketers such as Xfm head of marketing Charlotte Soussan or the regional network marketer Eirween… Continue reading Capital Creates Two New Senior Marketing Roles

Yahoo! Europe has secured a deal with cross-media research firm Dynamic Logic enabling it to offer clients the means to measure the impact of online advertising on their brands.The deal comes just months after a study published by MSN in conjunction with Procter & Gamble, Nestle and Kraft revealed that online advertising can boost off-line… Continue reading Yahoo! To Boost Advertiser Confidence With Research

Canadian media giant, CanWest, has announced that it has sold its 30% share in ITV owned Ulster Television (UTV) for £59 million. The $50 million proceeds from the deal, which is the largest for ITV since Carlton and Granada merged earlier this year, will help CanWest reduce bank debt, standing at a reported £1.2 billion.… Continue reading CanWest Sells Ulster TV Share

Channel 4 has surprised the broadcasting industry by announcing the appointment of Andy Duncan, BBC director of marketing, communications and audiences, as its new chief executive. Duncan, the man behind the launch of the highly successful Freeview service, had not been named among the frontrunners for the position, which became vacant last month after Mark… Continue reading Channel 4 Appoints BBC Director As Chief Executive

Satellite broadcaster BSkyB saw a dip in share price yesterday, falling by 0.96% to 622p. The company is believed to be in negotiations with sports cable network ESPN about launching a special version of its 24-hour sports channel in the UK.The new channel is believed to be a British version of ESPN Classic Sport, which… Continue reading Sharewatch: BSkyB Dips Despite Talks With ESPN

Lord Black’s share in Hollinger International, owner of the Telegraph Group, dropped from 30% to 18.2% yesterday, following a refinancing of the cash-strapped holding company. Due to a pending cash collapse at Hollinger Incorporated, an issue of preference shares was announced, which would convert stock to shares in the Canadian vehicle which holds the stock.… Continue reading Hollinger Cash Crunch Drops Black’s Share

Viacom Outdoor has secured Proctor & Gamble’s Ariel brand for an innovative advertising and sponsorship campaign that will dominate Southfields Tube station during this year’s Wimbledon tennis championships.The initiative has seen Southfields transformed with a series of tennis-related creatives including special sound effects of crowds cheering that are triggered by Tube trains pulling into the… Continue reading Viacom Turns Southfields Tube Into Tennis Court

Outdoor advertising company Clear Channel UK is believed to be in talks with giant poster contractor Mega Profile about a possible take-over that could save the company from the prospect of closure.Mega Profile has been one of the pioneers of large-format banner advertising since the format was imported from Continental Europe in the late nineties.… Continue reading Mega Profile Rumoured To Be In Takeover Talks