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The online advertising market was given a much needed confidence boost yesterday when America Online (AOL) announced the acquisition of internet marketing firm, Advertising.com.The online advertising market had recently been written off after it collapsed following the dotcom frenzy in 2000 and many asked whether the advertising model was viable.Advertising.com, which was founded six years… Continue reading AOL Acquisition Boosts Online Advertising Confidence

Lord Conrad Black has revealed that a mystery bidder has come forward for the Telegraph titles as he attempts to derail the Barclay brothers £665 million deal to take control of the broadsheet newspaper.The disgraced media tycoon claims to have been approached last month by an unnamed investment management firm, which was interested in bidding… Continue reading Black Unveils Mystery Bidder For Telegraph Titles

Almost 25 million football fans tuned in to BBC One last night to watch England bow out of Euro 2004 after suffering an agonising defeat at the hands of host nation Portugal.Unofficial overnight figures from BARB show that a peak of 24.7 million viewers stayed at home to watch the game, which saw England drop… Continue reading Almost 25 Million Watch England’s Bitter Euro 2004 Defeat

BT Rich Media has announced a new deal with the All England Lawn Tennis Club and TWI to enable broadband users to replay the latest action from this year’s Wimbledon tennis tournament on their home PCs.The company’s Wimbledon Plus video service will run via its digital content platform with content provided by TWI’s Interactive division.… Continue reading BT Serves Up Broadband Wimbledon Coverage

Almost 25 million football fans tuned in to BBC One last night to watch a triumphant England secure a place in the Euro 2004 semi-finals after trouncing home nation Portugal in a sensational 2:1 victory.Unofficial overnight figures from BARB show that a peak of 24.7 million viewers stayed at home to watch the historic game,… Continue reading Almost 25 Million Watch Spectacular England Victory

ITV Sales has secured snack food brand Ginsters as the broadcast sponsor of its new Saturday night entertainment programme, Simply The Best, which launches later this summer.The deal for the forthcoming series, negotiated by Starcom Motive, marks the first time Ginsters has opted for nation-wide coverage after only using ITV’s regional networks in the past.Simply… Continue reading ITV Gives Ginsters Slice Of New Entertainment Show

Clear Channel-owned outdoor specialist Adshel has signed an exclusive deal with supermarket giant Somerfield to provide point-of-sale advertising space across its 332 UK stores.The deal will see the company partner with Somerfield for the next five years, managing six-sheet panels and preparing for a multi-million pound upgrade of the supermarket chain’s stores. The deal will… Continue reading Adshel Checks Out Point Of Sale Deal With Somerfield

Trinity Mirror has seen advertising revenue increase by 5.1% in the last six months, but circulation volumes for the Daily Mirror have been disappointing, according to a pre-close trading update issued by the newspaper group today. In a statement released ahead of meetings with analysts, Trinity Mirror said its regional newspaper business division is expected… Continue reading Trinity Mirror Sees Advertising Revenue Rise By 5.1%

Advertising in the Americas is expected to remain as the main source of television revenue until 2012, when it is predicted to be generating a revenue of over $101 million, says a new report from ZenithOptimedia. Between 2000 and 2001, television advertising revenue fell for the first time in over ten years from $63,220 million… Continue reading TV Advertising In America To Remain Strong Until 2012

ITV enjoyed a good day’s trading yesterday, riding on the back of increased revenue targets and well received news that a second digital channel, ITV3, will be launched by the end of the year.The broadcasters saw its share price rise by 2.73% to 113p as it put paid to reports earlier this month that it… Continue reading Sharewatch: ITV Climbs Following Positive Results