More Uk articles

More than 16.5 million people in the UK are now able to send and receive photo messages and e-mail via their mobile phones, according to new figures from the Mobile Data Association.The latest GPRS technology provides always on capability to users, along with faster speeds than conventional handsets, making e-mail and mobile web browsing a… Continue reading More Than 16.5 Million Now Use Photo Messaging

In a trading update, WPP chairman Philip Lader said, that the US continues to show growth but conditions in Western Europe remain relatively tough, particularly in France, Germany and the United Kingdom. Commenting today on operating for the first five months of this year Lader said: “2004 is certainly proving to be a better year… Continue reading US Continues To Grow But Conditions Tough For UK Says WPP

Express Newspapers owner Richard Desmond has reportedly registered the name London i as the title for his planned free-sheet newspaper which will compete with the Evening Standard and the Metro in the capital.The news ends months of fevered speculation as to what Desmond would call the title, which was first mooted at the beginning of… Continue reading Desmond Eyes New Name For Planned London Free-Sheet

Email marketing in the US has been performing at a steady rate during the first quarter of 2004, with click-through and open rates declining slightly but delivery rates up 1.5% from one year ago, says a new report from DoubleClick. During the year, click-through rates (CTR) generally stayed about the same or declined over the… Continue reading Email Marketing Delivery Rates Grow

BARB has finally launched a new reporting system capable of measuring the sponsorship of television programmes following ongoing requests from advertisers and agencies.The new tracking system, which has been in development since last year, will commence on a test basis from today, with the intention of going fully operational in the autumn.The service will see… Continue reading BARB Begins Roll-Out Of Sponsorship Tracking System

Western Europe digital screen advertisers claim the greatest revenue share of the screen advertising market, although US screen advertising companies account for 87.9% of digital advertisement screens worldwide, reports Screen Digest and the Screen Advertising World Association (SAWA). The Reviewing Digital Screen Advertising In The Realm Of Digital Cinema report says, Europe’s share of global… Continue reading Digital Pushes Cinema Screen Ad Marketing

Search engine marketing is becoming an indispensable tool in reaching highly targeted audiences and no self-respecting marketer should be without it, according to the latest white paper from redtagdm.Search engine marketing now accounts for well over a third of online advertising revenue in the UK and companies should do all they can to ensure that… Continue reading Search Engines Find Advertising Revenue Success

Heart FM’s Jono Coleman has been crowned London’s breakfast king after knocking Capital FM’s new presenter Johnny Vaughan off the top spot in terms of listening, according to the latest unofficial figures from GfK.The National Broadcast Survey, which electronically measures radio and television audiences, shows that Heart 106.2 has overtaken Capital 95.8 FM in terms… Continue reading GfK Puts Heart Ahead Of Capital In The Breakfast Battle

The Barclay brothers are understood to be planning to petition Trade and Industry Secretary, Patricia Hewitt, to prevent her from launching a public interest test into their £665 million acquisition of the Telegraph titles.It is understood that staff at the Daily and Sunday Telegraph have agreed to write to the Department of Trade and Industry… Continue reading Barclay Brothers Move To Oppose Plurality Test

England’s heart-wrenching Euro 2004 defeat against Portugal looks set to become most popular viewing event of the year, according to the latest audience research from Initiative Media.The crucial quarter final match, which saw England drop out of the tournament after 30 minutes of extra time and an excruciating penalty shoot-out, attracted an average of just… Continue reading England’s Euro 2004 Defeat To Make Viewing History