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Western Europe digital screen advertisers claim the greatest revenue share of the screen advertising market, although US screen advertising companies account for 87.9% of digital advertisement screens worldwide, reports Screen Digest and the Screen Advertising World Association (SAWA). The Reviewing Digital Screen Advertising In The Realm Of Digital Cinema report says, Europe’s share of global… Continue reading Digital Pushes Cinema Screen Ad Marketing

Search engine marketing is becoming an indispensable tool in reaching highly targeted audiences and no self-respecting marketer should be without it, according to the latest white paper from redtagdm.Search engine marketing now accounts for well over a third of online advertising revenue in the UK and companies should do all they can to ensure that… Continue reading Search Engines Find Advertising Revenue Success

Heart FM’s Jono Coleman has been crowned London’s breakfast king after knocking Capital FM’s new presenter Johnny Vaughan off the top spot in terms of listening, according to the latest unofficial figures from GfK.The National Broadcast Survey, which electronically measures radio and television audiences, shows that Heart 106.2 has overtaken Capital 95.8 FM in terms… Continue reading GfK Puts Heart Ahead Of Capital In The Breakfast Battle

The Barclay brothers are understood to be planning to petition Trade and Industry Secretary, Patricia Hewitt, to prevent her from launching a public interest test into their £665 million acquisition of the Telegraph titles.It is understood that staff at the Daily and Sunday Telegraph have agreed to write to the Department of Trade and Industry… Continue reading Barclay Brothers Move To Oppose Plurality Test

England’s heart-wrenching Euro 2004 defeat against Portugal looks set to become most popular viewing event of the year, according to the latest audience research from Initiative Media.The crucial quarter final match, which saw England drop out of the tournament after 30 minutes of extra time and an excruciating penalty shoot-out, attracted an average of just… Continue reading England’s Euro 2004 Defeat To Make Viewing History

WPP chairman, Philip Lader, said today that the US advertising market continues to show growth but that conditions in Western Europe remain relatively tough, particularly in France, Germany and the United Kingdom.Commenting on operating for the first five months of this year, Lader (pictured) said: “2004 is certainly proving to be a better year than… Continue reading WPP Says Conditions Remain Tough In UK

A peak of more than 5.6 million viewers tuned in to Channel 4 on Friday night to watch Big Brother contestant Vanessa leave the house in the first conventional eviction so far in the programme’s current series.Unofficial overnight figures from BARB show that an average of 5.36 million viewers watched the eviction special, which saw… Continue reading Big Brother Eviction Draws 5.6 Million Viewers

ITV could receive a significant financial boost over the next few years if media regulator Ofcom goes ahead with proposals to cut the commercial broadcaster’s licence fee cut by more than 40%.The newly merged ITV currently pays around £200 million a year to the Government in licence fees and contributes another £250 million through the… Continue reading ITV Could Receive Boost From 40% Cut In Licence Fees

United Business Media claimed the spotlight last week, managing consistent rises to sit 5.59% higher in week on week analysis. Today sees the publication of a pre-close season update statement, revealing revenue improvements and increases in efficiency well ahead of targets.The company claims to have boosted profit ahead of forecasts through recent acquisitions, with the… Continue reading Sharewatch: United Business Media Soars Ahead Of Close

A court in Delaware gave Lord Black the go-ahead on Friday to proceed with legal action to attempt to block the sale of the Telegraph titles to the Barclay brothers. Black is expected to file a suit within days, asking for Hollinger International shareholders, the parent company of the newspaper titles, to cast a vote… Continue reading Lord Black Gets Court Go-ahead