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Search engine marketing is becoming an indispensable tool in reaching highly targeted audiences and no self-respecting marketer should be without it, according to the latest white paper from redtagdm.Search engine marketing now accounts for well over a third of online advertising revenue in the UK and companies should do all they can to ensure that… Continue reading Search Engines Find Advertising Revenue Success

Heart FM’s Jono Coleman has been crowned London’s breakfast king after knocking Capital FM’s new presenter Johnny Vaughan off the top spot in terms of listening, according to the latest unofficial figures from GfK.The National Broadcast Survey, which electronically measures radio and television audiences, shows that Heart 106.2 has overtaken Capital 95.8 FM in terms… Continue reading GfK Puts Heart Ahead Of Capital In The Breakfast Battle

Earlier this week the billionaire Barclay brothers succeeded in their hard-fought battle to take control of the Daily Telegraph and its sister publications with a winning bid worth £665 million.The sale of titles came six months after the Barclays saw their secret deal to buy Hollinger’s assets fail, and puts an end to a ferocious… Continue reading See How The Barclay Brothers Won The Telegraph Titles

The online advertising market was given a much needed confidence boost yesterday when America Online (AOL) announced the acquisition of internet marketing firm, Advertising.com. The online advertising market had recently been written off after it collapsed following the dotcom frenzy in 2000 and many asked whether the advertising model was viable. Advertising.com, which was founded… Continue reading AOL Acquisition Boosts Online Ad Confidence

Global advertising giant WPP was seen in focus yesterday, rising by 2.51% to 572p as investors reassured by economic growth forecasts pumped funds into the company ahead of an expected positive trading statement on Monday.Earlier this month WPP announced its backing of media network KR Media, due to be headed by former Aegis Media Europe… Continue reading Sharewatch: WPP Up Ahead Of Positive Trading Statement

Lord Conrad Black has revealed that a mystery bidder has come forward for the Telegraph titles as he attempts to derail the Barclay brothers £665 million deal to take control of the broadsheet newspaper. The disgraced media tycoon claims to have been approached last month by an unnamed investment management firm, which was interested in… Continue reading Black Unveils Mystery Bidder For Telegraph Titles

Viacom Outdoor has secured car manufacturer Mazda as sponsor of Canary Wharf Docklands Light Railway station in a deal timed to coincide with London’s forthcoming Motorexpo exhibition.The campaign, booked through Viacom Outdoor’s Impact team, includes escalator surrounds, platform banners and special glass-wall sites. There will also be a range of 6-sheets and 48-sheets at Bank… Continue reading Viacom Secures Mazda To Take Over Canary Wharf

Search engine marketing (SEM) is becoming an indispensable tool needed to reach highly targeted audiences and no self-respecting marketer can be without it, says the latest white paper from redtagdm. SEM now accounts for well over a third of online advertising revenue in the UK and companies should ensure that its website appears high in… Continue reading Search Engines Find Ad Revenue Success

The online advertising market was given a much needed confidence boost yesterday when America Online (AOL) announced the acquisition of internet marketing firm, Advertising.com.The online advertising market had recently been written off after it collapsed following the dotcom frenzy in 2000 and many asked whether the advertising model was viable.Advertising.com, which was founded six years… Continue reading AOL Acquisition Boosts Online Advertising Confidence

Lord Conrad Black has revealed that a mystery bidder has come forward for the Telegraph titles as he attempts to derail the Barclay brothers £665 million deal to take control of the broadsheet newspaper.The disgraced media tycoon claims to have been approached last month by an unnamed investment management firm, which was interested in bidding… Continue reading Black Unveils Mystery Bidder For Telegraph Titles