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The RAB has launched a special ‘brand conversation’ book for marketers in an effort to highlight the power of radio advertising in creating a dialogue with consumers and helping to build brand awareness.The radio advertising body claims that social and cultural changes are forcing brand marketing to evolve, with the new brand-to-customer process being characterised… Continue reading RAB Launches Brand Conversation Guide For Marketers

Digital media company ScreenFX has secured a deal with United International Pictures to promote some of the summer’s most high-profile cinema releases through its network of giant plasma screens.UIP has already used the network of shopping mall screens to advertise teen flick Mean Girls and will also use ScreenFX to promote this summer’s biggest hit,… Continue reading ScreenFX Takes Film Trailers Out Of The Cinema

Charles Allen, chief executive of ITV, has announced that the group plans to sell off some of the non-core business units as part of an efficiency drive. The non-fiction book publisher, Carlton Publications, will be the first to be put up for bidding, along with the Moving Picture Company, which created visual effects for blockbuster… Continue reading ITV Publishing And Movie Businesses For Sale

The UK’s largest commercial broadcaster ITV was seen in focus yesterday as news came of a potential windfall for the company if media regulator Ofcom goes ahead with proposals to cut its licence fee by more than 40%.The broadcaster rose by 2.84% yesterday to close at 117žp, as investors heard how renegotiations with Ofcom could… Continue reading Sharewatch: ITV Rises As Ofcom Mulls Licence Fee Cut

Independent News & Media, publisher of The Independent and the Independent On Sunday, today announced that strong revenue growth has been enjoyed across all major markets for the first half of 2004. At today’s AGM, executive chairman Sir Anthony O’Reilly said group total revenues are comfortably ahead of 2003, with the strong trading performance being… Continue reading Independent News Delivers Strong Growth In First Half Of 2004

The majority of European procurement directors are being kept in the dark about how much their marketing departments spend on advertising, according to new research from spend management company, Ariba.The survey of Europe’s biggest spending companies across a variety of industries found that 40% procurement directors have no visibility of advertising spend, even though the… Continue reading Clients Miss Savings By Alienating Procurement Staff

In the US, top advertisers ignited growth in the nation’s media during 2003 as advertising grew by 9% to reach $90.31 billion, according to Advertising Age’s 49th annual 100 Leading National Advertisers’ report. Leading the US in total advertising was the world’s largest vehicle manufacturer, General Motors, who spent $3.43 billion, down 1.4% from 2002.… Continue reading Top US Advertisers Reach $90.31 Billion In 2003

Giant banners are becoming an increasingly popular option for brands seeking to cut through the increasing amount of advertising clutter. The sector was worth an estimated £16 million last year and Ian Bohn, sales and marketing director at Megaposter UK, claims there are even bigger things on the horizon…Giant banner advertising has had a growing… Continue reading NewsLine Column: The Future Of Giant Banner Advertising

High-tech market research firm, In-Stat/MDR, projects that PC-TV tuner products and digital terrestrial set top boxes will generate more than $3.8 billion worldwide by 2008. PC-TV tuners are key components in the rapidly emerging market of entertainment PCs, says the report. These allow users to tune-in television programs and then capture, store, manage and distribute… Continue reading PC-TV Tuners And Digital Set Top Boxes To Generate $3.8 Billion By 2008

The BBC has set out a wide-ranging nine-point plan for its future in which it envisages everyone in the UK having access to a range of digital services that will transform the relationship between audience and broadcaster.The blueprint for the BBC’s future was announced today by newly appointed director general Mark Thompson and chairman Michael… Continue reading BBC Sets Out Wide-Ranging Plan For Its Digital Future