Maiden Outdoor has launched a unique ambient advertising campaign at London’s Waterloo station to promote the opening of the new high-speed Eurostar line.In the first floor media campaign of its kind, the outdoor contractor has joined forces with TBWA and Eurostar to produce a 103 metre long vinyl strip that will run across the concourse… Continue reading Maiden Uses Ambient To Promote Eurostar At Waterloo
Granada has secured Fuller’s London Pride to use an innovative new advertising format during coverage of the forthcoming Rugby World Cup on ITV1 and ITV2.The format features a new graphic overlay allowing the latest scores and information to be broadcast during individual advertising spots.This new ‘type-over’ technology will alert viewers to the latest England rugby… Continue reading Granada Secures Fuller’s To Use New Advertising Format
Granada Enterprises has announced that Bennetts Insurance Services has extended its six-figure sponsorship of the bike strand on Men & Motors until the end of October next year.The deal was negated by Jamie Ball at Granada Enterprises and Alex Kisby at MediaVest Manchester. It includes exclusive broadcast sponsorship of all bike related programmes on the… Continue reading Granada Extends Six Figure Sponsorship Of Men & Motors
Hachette Filipacchi has teamed up with Unique Media Sales to launch a regional advertising sales division.Unique has been designated to create a specialist sales unit to handle regional advertising sales for the whole of the UK, from its new headquarters in Manchester.Commenting on the new initiative, Julie Harris, general manager of Hachette Filipacchi’s women’s group,… Continue reading Hachette Filipacchi Launches Regional Sales Operation
ITV’s share of television advertising revenue is set to steadily fall over the next five years, possibly to as low as 41%, according to forecasts from MindShare. This is at the bottom end of a set of figures compiled by the Competition Commission this summer as part of its inquiry into the merger of Carlton… Continue reading MediaTelINSIGHT: Market Forecasts For ITV
IPC claims to have achieved record advertising revenues for the current November issues of 25 Beautiful Homes and its spin-off title 25 Beautiful Kitchens.Both the home interest titles have produced their biggest ever issues containing their biggest ever volume of advertising at a time when competition in the home interest sector is particularly strong.The November… Continue reading IPC Claims Record Ad Revenues At Home Interest Titles
It has been cable operators, not incumbent telecommunications companies, that have driven the growth of broadband internet access, according to a new report on global broadband developments. The study was carried out by the US Federal Communications Commission (FCC) in order to review the broadband policy experiences of selected countries from the Organisation for Economic… Continue reading UK Lags Behind In Broadband Uptake, Finds FCC
The market for cable set-top boxes will be flat for the second year running in 2003, according to new research from In-Stat/MDR. The report, As Demand Stays Flat, Cable Set-Top Boxes Evolve claims that demand for digital cable receivers remains soft as cable TV operators continue to reduce their capital expenditures. Global set-top box unit… Continue reading Cable Set-Top Box Sales To Remain Flat, Says InStat/MDR
ITV’s share of television advertising revenue is set to steadily fall over the next five years, possibly to as low as 41%, according to forecasts from MindShare. This is at the bottom end of a set of figures compiled by the Competition Commission this summer as part of its inquiry into the merger of Carlton… Continue reading INSIGHTanalysis: Market Forecasts For ITV
A new paper from Parks Associates urges the recording industry to consider new business models rather than try to stem the tide of online downloading. Unlicensed file sharing services are widely blamed for declining sales of CDs and the sluggish growth of legitimate download services (see Online Music Market Growing Slowly). A recent report from… Continue reading Free Music Downloads The Only Solution, Says Report
