Mega Profile is offering brands the opportunity to sponsor a giant advertising hoarding on the west front of St Paul’s, which has been erected while the famous London landmark is given a facelift.The giant poster contractor was commissioned by St Paul’s to make the banner available to advertisers during the nine month cleaning and restoration… Continue reading Mega Profile Takes Over St Paul’s With Giant Banner
Dennis Publishing is supporting the relaunch of its men’s lifestyle magazine, Jack, with an advertising campaign designed to raise awareness of its new format.The relaunched title will go on sale later this month with 308 pages and an increase in size to National Geographic proportions in an attempt to raise visibility at point of sale… Continue reading Dennis To Promote New Look Jack With Relaunch Campaign
Digital television will be received by more than half of all UK TV homes by the end of this year, with penetration set to rise to more than 82% by 2008, according to a consensus of recent market forecasts compiled by the Competition Commission.Also On MediaTel Insight Today…BT To Sell Freeview Digital TV BoxesBT group… Continue reading MediaTelINSIGHT: UK Television Penetration Forecasts
The Competition Commission has called for a wide ranging review of the television advertising sales market after expressing ‘disquiet’ at the way the industry currently operates. The regulator said that Ofcom and the Office of Fair Trading should launch an investigation into the way television companies sell advertising following the Government’s decision to allow Carlton… Continue reading Television Advertising Market Set For Wide Ranging Review
Vivendi Universal has completed a deal that will see NBC acquire its US entertainment arm and cut debt at the Paris-based media group. As predicted, General Electric, which owns NBC, has agreed to pay $3.8 billion in cash for the assets which include film studios, cable channels and theme parks (see Vivendi-NBC Merger In The… Continue reading Vivendi And NBC Tie Up Entertainment Deal
Aegis Group, the media communications and market research company, is to acquire international healthcare research business, ISIS Research, for an initial sum of £15.5 million. Aegis says that ISIS will become a key part of Synovate Healthcare, the group’s healthcare research division. The deal carries a deferred payment of up to £8.3 million over the… Continue reading Aegis Buys Healthcare Research Firm For £24m
The Government’s decision to allow Carlton and Granada to merge without selling off their sales houses has received a mixed reaction from advertisers, who are concerned that a single ITV will exercise too much power in the television advertising market. The Institute Of Practitioners in Advertising has expressed its disappointment at the Department of Trade… Continue reading Advertisers Give Mixed Reaction To ITV Merger
BSkyB has sold its 9.9% stake in Manchester United for around £62 million, as it continues to cut back its investment in individual football clubs. The satellite broadcaster confirmed today that it had sold its entire stake of 26 million shares in the Premiership champions at £2.39 each. The buyer has been revealed as The… Continue reading BSkyB Offloads Man United Stake
Carlton and Granada saw stocks rise today as the city welcomed news that the ITV partners could go ahead with their planned £4 billion merger without divesting their sales houses. Lorna Tilbian, analyst at Numis Securities, said: “The merger is the best possible outcome and allows ITV to better compete with a strong BBC and… Continue reading Carlton And Granada See Shares Rise As City Backs Merger
The Government has finally cleared the way for the £4 billion merger of Carlton and Granada, in a move that will see the creation of a unified ITV capable of competing more effectively with the BBC and BSkyB. Trade and industry secretary, Patricia Hewitt, has decided not to force the ITV partners to sell off… Continue reading ITV Cleared To Merge With Sales Houses Intact
