Despite the increasing popularity of media neutral planning, Mark Young, managing director of The Leaflet Company, claims that door drop campaigns are often overlooked by direct marketing agencies that fail to recognise the medium’s mass market potential…In an age of media neutrality I find it somewhat bemusing that when it comes to booking a door… Continue reading NewsLine Column: Turn On, Tune In And Door Drop
Mobile operators and technology providers are yet to fully exploit the business market for mobile data services, according to a recent report by Analysys. The telecoms consultancy found that although businesses account for 15% of mobile operators’ customers and 40% of mobile voice revenue, they generate only 11% of mobile service revenue from non-voice services… Continue reading Email To Drive Mobile Data Revenues In Europe
Carlton has secured a deal with Westmill Foods that will see its new range of Ken Hom products sponsor ITV1’s daytime chat show, Today With Des And Mel.The deal includes full broadcast sponsorship of the series, which returns to ITV1 next week for its autumn run. Celebrity chef Ken Hom and his new pan-Asian range… Continue reading Carlton Secures Sponsor For ITV’s Today With Des And Mel
The popularity of WAP-enabled mobile phones continued to surge in July, with the total number of page impressions viewed in the UK hitting 904 million, according to the latest research from the Mobile Data Association (MDA). The figures from GSM Network operators O2, Orange, T-Mobile and Vodafone represent a 15% increase on the previous month… Continue reading WAP Usage Hits New High In July
ISBA is urging online media buyers to only book advertising space on websites that have been fully audited by ABC Electronic.Over the past few years ISBA has been working to ensure that ABCe becomes established as the standard auditing service for UK websites. The industry body is now calling on all advertisers to make use… Continue reading ISBA Urges Online Media Buyers To Support ABCe Audits
AOL has finally confirmed that it has signed a high-profile deal with Dixons to promote its dial-up internet services in the electrical retailer’s 1,100 stores throughout the UK.The deal, which is thought to be worth around £100 million, follows the decision taken by rival internet service provider, Freeserve, not to renew its exclusive five year… Continue reading AOL Signs Major Internet Marketing Deal With Dixons
Week on week analysis of the media sector reveals a strong performance for Capital, which rose 10.95% to 557˝p. However, dealers attributed the increase to a squeeze in low volume trading.Elsewhere, ITV partners Carlton and Granada were seen in focus, down 6.56% and 7.03% respectively. However, ITV’s director of programmes, Nigel Pickard, recently outlined plans… Continue reading Sharewatch: Capital Rises On Positive Sentiment
Lord Black, the chairman of Hollinger International, has signalled his intention to sell a minority stake in the company, but played down talk of financial crisis at the newspaper group. Last month, Hollinger, whose interests include the Telegraph Group, cut its full year income forecasts in the wake of disappointing second quarter results. The company… Continue reading Black Awaits New Investment At Hollinger
Five has appointed head of factual, Dan Chambers, as its new director of programmes, replacing the outgoing Kevin Lygo, who is leaving to return to Channel 4 (see Lygo Set To Return To Channel 4).Chambers joined Five in November 2001 and has been responsible for commissioning programmes such as Britain’s Finest, World War One In… Continue reading Five Picks Chambers As New Director Of Programmes
AMV BBDO has consolidated its position as the UK’s largest advertising agency with billings of £345 million in the twelve months to the end of June, according to figures from Nielsen Media Research published by Campaign. The creative shop, which is part of the Omnicom group, saw revenues fall by 8% overall but this represents… Continue reading Mixed Fortunes For Leading Agencies In 2002/3
