The ASA has refused to uphold complaints against Doritos crisps for on-pack promotion offering consumers free film rentals and cinema tickets.The front of the pack stated “Blockbuster and Odeon free movies to be won”. Complainants objected that the claim was misleading because larger packs had a greater chance of containing a free movie gamecard than… Continue reading ASA Refuses To Bag Walkers Crisps Over Film Promotion
AOL has finally confirmed that it has signed a high-profile deal with Dixons to promote its dial-up internet services in the electrical retailer’s 1,100 stores throughout the UK.The deal, which is thought to be worth around £100 million, follows the decision taken by rival internet service provider, Freeserve, not to renew its exclusive five year… Continue reading AOL Signs Major Internet Marketing Deal With Dixons
The Wireless Group has reported its first ever half year profit and management is confident that the company will go from strength to strength in the near future.The radio firm saw turnover rise by 3.8% to £14.8 million in the six months to the end of June with revenues from the thirteen local stations up… Continue reading Wireless Group Hits Right Frequency In H1
News International is relaunching the Saturday edition of The Times with new sections, increased coverage and new writers in an attempt to increase the circulation of the title.The new-look paper, which goes on sale this Saturday, will give greater prominence to home, foreign and business news, as well as comment and analysis. It will also… Continue reading Times Relaunches Saturday Edition With Extra Content
Hachette Filipacchi’s flagship women’s fashion title, Elle, has secured American Express to sponsor a special talent search in conjunction with its current ‘long live dreams’ ad campaign.The seven-month deal will see American Express sponsor a 34-page special edition of Elle, featuring the winners of the talent search. The one-off magazine, entitled Future Elle, will be… Continue reading Elle Secures American Express For Fashion Partnership
In 2007, the majority of internet users in prominent western countries will be experienced surfers. Even now, the US can no longer claim be the most web savvy nation, according to a study by Jupiter Research.Also On MediaTel Insight Today…Email To Drive Mobile Data Revenues In EuropeMobile operators and technology providers are yet to fully… Continue reading MediaTelINSIGHT: Seasoned Net Users Hold Sway In 2007
David Palmer, the former group chief executive of the Financial Times, has emerged as a bidder for the Irish newspapers owned by Trinity Mirror. According to The Times, Palmer has joined forces with the private equity firm HgCapital and held talks with Trinity and its adviser UBS as recently as last week. The Irish titles,… Continue reading Palmer Casts Eye Over Trinity’s Irish Titles
ITV partners, Carlton and Granada, were seen in focus yesterday, following last week’s heavy losses. The stocks were seen in recovery, up 3.01% and 3.90% respectively.ITV’s director of programmes, Nigel Pickard, recently outlined plans to revitalise the schedules at the UK’s largest commercial broadcaster (see MGEITF 2003: Pickard Outlines Plans To Revitalise ITV).Broader market sentiment… Continue reading Sharewatch: ITV Partners Bounce Back Following Losses
The Wireless Group has reported its first ever half year profit and management is confident that the company will go from strength to strength in the near future. The radio firm saw turnover rise by 3.8% to £14.8 million in the six months to the end of June with revenues from the thirteen local stations… Continue reading Wireless Group Hits Right Frequency In H1
The number of British companies with broadband internet access has more than doubled over the last year to 39%, according to new research from the British Chambers of Commerce.The survey shows that more than half of all companies believe that broadband is critical for success of their business, with one in six firms planning to… Continue reading British Businesses See Broadband Uptake Double
