Associated Newspapers is believed to be considering further launches of its Metro freesheet in response Richard Desmond’s decision to take on the title with his own free London newspaper.Metro’s managing director, Steve Auckland, reportedly said that Associated wanted to take the title’s nationwide circulation from around 830,000 to over 1 million, which could be achieved… Continue reading Metro Could Expand To Counter Threat From Desmond
The impact of the Iraqi war on US advertising is being exaggerated and overall losses could be as low as $100 million, according to Jack Myers Report. The implications of war for the economy are not clear cut (see INSIGHTanalysis: War And The Ad Economy) but it is estimated that $130 to $150 million worth… Continue reading Effect Of War On Ad Revenues Is Overstated, Says Myers
Initial doubts over the wisdom of charging for online content seem to have been misplaced and a new report from Jupiter Research claims that consumer spending in this area will grow by 30% this year. Internet advertising remains the best opportunity for most online media businesses but the paid-for content market is making significant strides… Continue reading Online Content Revenues To Surge But Advertising Holds Sway
Despite mobile penetration already being at 75% in western Europe, an additional 17 million users signed up during the course of 2002, according to figures compiled by the Yankee Group. This brings the regional total to 310 million users. This could be an overestimate, given that some inactive users are still counted by certain operators,… Continue reading Western Europe Mobile Penetration To Hit 88% In 2007
Around 41% of UK home internet users also have access to the web at their workplace, with approximately the same proportion (40%) using the Net at home, according to research from AOL/RoperASW, as reported by eMarketer. The study questioned around 500 home internet users in the UK, France and Germany. The three-country total shows that… Continue reading European Home And Work Internet Use Figures From AOL/RoperASW
US business to business (B2B) print advertising witnessed a turnaround in fortunes in January, with spend rising by 2.9% year on year to $619.1 billion, according to the latest figures from American Business Media (ABM). The group says the growth supports its forecast of a 3% rise in B2B print adspend for the first quarter… Continue reading US B2B Print Advertising Picks Up In January
A total of 1.53 billion person to person text messages were sent across the UK’s four GSM networks during February, according to the latest figures from the Mobile Data Association (MDA). The figures show that 78 million romantic text messages were sent on Valentine’s Day, taking the daily average for the month to 55 million,… Continue reading 1.5 Billion Text Messages Sent In February
Week on week analysis of the media sector saw Carlton and Granada rising, despite concerns that the ITV partners may lose ad revenue due to the extended coverage of the conflict in Iraq (see ITV Drops Ads From Special News Bulletins). The stocks were seen up 23.36% and 23% respectively.At the other end of the… Continue reading Sharewatch: ITV Partners Rise Despite War Fears
Independent outdoor media company Poster Publicity has poached Clear Channel’s research manager Ciara Waller to become its new marketing services manager.Waller brings seven years of experience in outdoor advertising to the role, which from today will see her working with high-profile clients such as the BBC, Warner Brothers and Visa.Commenting on her appointment Poster Publicity… Continue reading Poster Publicity Poaches Waller For Top Marketing Role
Mobile marketing company Flytxt has secured the contract to promote Coca-Cola with the UK’s largest ever SMS advertising campaign.The ‘Txt For Music’ promotion launches this month and offers mobile phone users the chance to win limited edition CD singles and compilation albums by collecting special SMS credits found on cans, bottles and packs of Coca-Cola… Continue reading Flytxt Promotes Pop With UK’s Largest SMS Campaign
