BSkyB is launching a subscription-based website, which will broadcast video highlights of major sporting events, such as the Cricket World Cup and Premiership Football.Sky recently re-designed its website, and the new service is seen as the first step towards screening live sports events online.Stephen Nuttall, head of enterprises at Sky Sports, commented: “Sky Sports has… Continue reading Sky Takes Sporting Events Online
ITV is maximising sponsorship revenue from the forthcoming Brit awards, by adding a special interactive channel, sponsored by Pringles.The countdown programmes throughout the week and the ceremony itself, which is sponsored by Mastercard, will also feature specially branded interactive options.Digital satellite viewers will be able to view nomination and award details as well as taking… Continue reading ITV Extends Sponsorship Opportunities With Interactive Ads
Growth in the UK radio advertising market stabilised in 2002, but was at best subdued, with growth of around 2.3%, according to estimates from analysts at Merrill Lynch.Also On MediaTel Insight Today…Online Newspapers Can Profit From New Payment Solutions Newspapers are failing to realize the full potential of online content because of a reluctance to… Continue reading MediaTel Insight: UK Radio Update
A crisis is brewing at Bertelsmann, the European media giant, following a war of words between the company’s ruling family and senior management. Tensions were stirred up last week when Bertelsmann patriach Reinhard Mohn gave an interview in which he criticised the ‘vanity’ of past managers. This, he said, justified his family’s majority control of… Continue reading New Battle For Power At Bertelsmann
SMG, owner of ITV broadcasters Scottish and Grampian, climbed 5.41% amid optimism that the proposed merger between Carlton and Granada is progressing well. Analysts have claimed SMG is extremely oversold and the possibility of a swift merger could allow the group to sell off its TV arm.Elsewhere, Cordiant Communications rose 3.64% on talk of an… Continue reading Sharewatch: SMG Climbs On ITV Merger Hopes
The management of Scholz & Friends, Germany’s largest advertising group, is preparing to bid for the business in a bid to extricate it from the Cordiant Communications network. A report in today’s Financial Times claims that the managers have the backing of private equity groups to buy out Cordiant’s 77% stake in the agency which… Continue reading Cordiant Contemplates Management Buyout At German Agency
Advertising that uses sex to sell products has fallen out of favour with consumers, according to the latest survey from the Chartered Institute of Marketing (CIM).According to the research, it seems that the days you could use a scantily clad women to sell almost anything, are coming to an end, with 46% of respondents recognising… Continue reading New Research Suggests Sex Doesn’t Sell
There are no signs of recovery in the financial information markets, Reuters CEO Tom Glocer told a news conference this morning, as his group posted heavy losses. Reuters Group as a whole unveiled revenues down by 8% during the year to 31 December 2002, with pre-tax losses coming in at £493 million, largely stemming from… Continue reading Reuters Chief Sees No Signs Of Recovery As Losses Soar
Earlier this month the BBC’s new digital entertainment channel for young adults launched after a series of delays and setbacks. A number of strict conditions have been imposed to ensure that BBC3 remains distinct in an already crowded market, but Geoffrey Russell, director of media affairs at the IPA, discusses the wider implications of the… Continue reading NewsLine Column: BBC3 – How Was It For You?
Total Japanese advertising expenditure was down by 5.9% in 2002, the second successive annual fall, according to the leading ad agency Dentsu. Total adspend for the year was £29.6 billion but revenues fell across the board as the market failed to recover from the estimated 0.9% decline in 2001 (see Japan Advertising Falls 0.9% In… Continue reading Japanese Ad Revenues Decline In 2002
