Growth in the UK radio advertising market stabilised in 2002, but was at best subdued, with growth of around 2.3%, according to estimates from analysts at Merrill Lynch.Also On MediaTel Insight Today…Online Newspapers Can Profit From New Payment Solutions Newspapers are failing to realize the full potential of online content because of a reluctance to… Continue reading MediaTel Insight: UK Radio Update
A crisis is brewing at Bertelsmann, the European media giant, following a war of words between the company’s ruling family and senior management. Tensions were stirred up last week when Bertelsmann patriach Reinhard Mohn gave an interview in which he criticised the ‘vanity’ of past managers. This, he said, justified his family’s majority control of… Continue reading New Battle For Power At Bertelsmann
SMG, owner of ITV broadcasters Scottish and Grampian, climbed 5.41% amid optimism that the proposed merger between Carlton and Granada is progressing well. Analysts have claimed SMG is extremely oversold and the possibility of a swift merger could allow the group to sell off its TV arm.Elsewhere, Cordiant Communications rose 3.64% on talk of an… Continue reading Sharewatch: SMG Climbs On ITV Merger Hopes
The management of Scholz & Friends, Germany’s largest advertising group, is preparing to bid for the business in a bid to extricate it from the Cordiant Communications network. A report in today’s Financial Times claims that the managers have the backing of private equity groups to buy out Cordiant’s 77% stake in the agency which… Continue reading Cordiant Contemplates Management Buyout At German Agency
Advertising that uses sex to sell products has fallen out of favour with consumers, according to the latest survey from the Chartered Institute of Marketing (CIM).According to the research, it seems that the days you could use a scantily clad women to sell almost anything, are coming to an end, with 46% of respondents recognising… Continue reading New Research Suggests Sex Doesn’t Sell
There are no signs of recovery in the financial information markets, Reuters CEO Tom Glocer told a news conference this morning, as his group posted heavy losses. Reuters Group as a whole unveiled revenues down by 8% during the year to 31 December 2002, with pre-tax losses coming in at £493 million, largely stemming from… Continue reading Reuters Chief Sees No Signs Of Recovery As Losses Soar
The ITC has upheld 318 complaints against a controversial national television ad campaign for Take A Break magazine.The ad depicted a driver of a meals-on-wheels van reading the magazine while parked outside a block of flats. A voice-over said “whatever you’re doing it can wait – while you Take a Break“. As the driver continued… Continue reading ITC Upholds Complaints Against H Bauer’s Take A Break
Cordiant, the troubled international advertising group, is coming under increasing pressure to sell off assets in a bid to shore up the share price and reduce debts in excess of £200 million.Reports in the weekend press intimated that the new chief executive David Hearn is planning to strip down the company to include only Bates… Continue reading Market Downturn Takes Toll On Cordiant
Associated Newspapers, publisher of the Daily Mail and the Evening Standard, is believed to be drawing up plans to launch a tabloid competitor to Richard Desmond’s Daily Star.It is thought that the move is an attempt to hit back at Desmond’s plans to launch a free-sheet London Newspaper, The Evening Mail, to compete against Associated’s… Continue reading Associated To Rival Desmond’s Star With Tabloid Launch
The BBC may have hit a ‘high watermark’ of commercialism over the last few years and could be set to return to a stronger public service policy, ahead of its charter renewal in 2006.Also On MediaTel Insight Today…Online Shopping Converts Splash Out For Christmas Over 4.4 million UK adults bought products over the internet during… Continue reading MediaTel Insight: BBC Commercialism May Have Peaked
