Digital television penetration is on-target to exceed internet penetration in the UK if current growth rates continue, according to the Independent Television Commission (ITC).The Commission’s latest multi-channel TV figures, covering Q4 and full-year 2002, show that 41.4% of UK households had a digital TV (DTV) system by the end of last year. This is the… Continue reading ITC Cable Statistics Q4 2002
Advertisers face major disruption over the coming weeks as the UK’s major commercial broadcasters re-arrange their schedules in response to the war with Iraq.The primary cause of disruption will be the increase in TV news coverage, which could mean that spots that were bought around a drama series could now appear in news ad breaks.ITV1… Continue reading Advertisers Braced For Disruption As War Arrives
Capital Radio has secured 02 as the multi-million pound sponsor of its network traffic and travel bulletins.The deal, which has a total media value of £11 million, will see the mobile phone brand sponsor bulletins across Capital Radio’s networks, which include Capital FM, Century FM, Capital Gold, Xfm and for the first time Choice FM.The… Continue reading Capital Secures Sponsorship Deals With O2 And Pizza Hut
The BBC has launched the second phase of its high-profile ad campaign to promote its eight new digital television channels to a wider audience.The heavy-weight promotion marks the next stage of ‘The Changing Face Of TV’ campaign, which launched last year across TV, radio, outdoor and online properties.Ilse Howling, head of digital marketing and communications… Continue reading BBC Pushes Digital Portfolio With Extended Ad Campaign
The rapid growth of the global sponsorship market appears to be something of a double-edged sword for advertisers, with almost half of consumers believing it has reached saturation point.The latest MediaLab study from Mediaedge:cia shows that 46% of respondents believe that global events are far too heavily sponsored, a figure which rises to 50% for… Continue reading Growth In Global Sponsorship Prompts Consumer Backlash
Digital television penetration is on-target to exceed internet penetration in the UK if current growth rates continue, according to the Independent Television Commission (ITC).The Commission’s latest multi-channel TV figures, covering Q4 and full-year 2002, show that 41.4% of UK households had a digital TV (DTV) system by the end of last year.According to Q3 figures… Continue reading ITC Cable Statistics Q4 2002
NatMags’ young women’s glossy, Company, is to be given a new look and a new size this summer, in an attempt to strengthen its position in the increasingly crowded women’s monthly magazine market.From August the magazine will adopt an American A4 size, making it smaller than other glossies, but larger than Condé Nast’s handbag-sized Glamour.… Continue reading Company Magazine Unveils New Look
US advertising expenditure will rise by 3.5% to $102.6 billion in 2003, according to forecasts from Initiative Media. Radio will show the strongest growth this year, at 4.0%, and television will follow at 3.9%.Also On MediaTel Insight Today…World DTV To Reach 58m Units In 2007, Says InstatThe launch of Freeview in the UK and the… Continue reading MediaTel Insight: US Adspend To Rise 3.5% In 2003
JCDecaux, one of the world’s leading outdoor advertising companies, has today announced strong end of year results which were achieved in spite of challenging market conditions.The group saw EBITDA rise by 7.4% to €405.3 million and net income more than doubled from €10.2 million in 2001 to €26 million last year. These results reflected the… Continue reading JCDecaux Exceeds Expectations In 2002
In a widely anticipated move, Barry Diller has resigned as co-chief executive of Vivendi Universal Entertainment and will turn his full attention to the USA Interactive business. This development has raised speculation that Vivendi is planning to sell off its entertainment unit which includes film studios, theme parks and cable networks (see Bidders Move On… Continue reading Diller Quits Post At VUE
