Maiden Outdoor has struck a deal with Harlech Outdoor to market its portfolio of sites in Wales and the West Country.The deal with the region’s largest independent contractor strengthens Maiden’s portfolio outside of London with an additional 230 panels, including 210 48-sheets, 17 96-sheet billboards and three 48-sheet ultravision panels.The agreement, which takes effect from… Continue reading Maiden Outdoor Boosts Offering With New Marketing Deal
Some 42% of European mobile phone users are interested in 3G services and a healthy proportion of these consumers are prepared to pay a premium for new handsets and services. A survey carried out by Taylor Nelson Sofres found that half of those people with an interest in 3G would be willing to pay an… Continue reading Study Reveals Burgeoning Interest In 3G
After 5pm today the concurrent release of ABC’s consumer magazine figures for the period July to December 2002 will be available to subscribers in MediaTel’s Press database. During Friday 14 February NewsLine will feature a series of sector reports based on these figures. The following notes refer to the criteria used to compile these reports:The… Continue reading Important Notes: ABC July – December 2002
Outdoor advertising group, JCDecaux has defied ‘difficult market conditions’ to post an increase in sales for 2002.The company announced today that revenues for the final quarter increased by 3% to €440.6 million while full year sales were up 2.2% to €1577.7 million. An overall rise of 7.6% in billboard advertising (5.6% in Q4) proved advantageous… Continue reading Billboard Ads Boost Revenues At JCDecaux
Sales of camera phones increased by 65% to 8.6 million in the fourth quarter of 2002, as a growing number of mobile users embraced the latest state of the art handsets. CIT-Online reports that phones with in-built cameras made up 4% of worldwide sales in 2002 and 7% in Q4 alone. Until now, the Far… Continue reading More Attention Focused On Camera Phones
Around 15% of consumers respond to SMS text messaging marketing, with this figure rising to around 46% of recipients for the best-performing campaigns.This is according to research conducted by Enpocket, which has monitored more than 200 UK SMS campaigns since October 2001. The group’s report shows that the most likely response to an SMS ad… Continue reading SMS Is Most Effective Direct Marketing Method
The number of global DSL subscribers practically doubled during 2002, according to a new study by Point-Topic. The broadband research company calculates that 5.7 million digital subscriber lines were added worldwide in the final quarter of 2002 taking the total to 36.3 million. It is estimated that North America and Latin America together accounted for… Continue reading DSL Subscriptions To Top 60 Million This Year
ITN has called for an amendment to the forthcoming Communications Bill that would allow a single company to take over the TV news provider.At present Carlton, Granada, Reuters, United Business Media and Daily Mail & General Trust each have a maximum 20% share in ITN. The Bill proposes a 40% limit but this would still… Continue reading ITN Appeals For Relaxation Of Ownership Laws
ITV has signed a deal with BSkyB to launch a range of interactive services and develop interactive advertising on the digital satellite platform.The deal will see the launch of new interactive applications, which will allow ITV to develop opportunities for revenue and creativity through interactive ads.According to ITV, the new platform will offer clients new… Continue reading ITV Expands Interactive Ad Prospects With BSkyB Deal
Viacom Outdoor has strengthened its senior sales team with the appointment of Martin Looney as head of client sales.Looney, formerly sport and digital sales director at the Press Association, will lead a team of seven responsible for handling the company’s major clients, which include Unilever, Nestlé and UIP.His appointment represents the completion of the company’s… Continue reading Looney Joins Viacom Outdoor As Head Of Client Sales
