Maiden Outdoor has extended its Transvision Network with the launch of a new digital advertising screen at London’s Charing Cross railway station.The new screen (pictured) is designed give advertisers optimum stand-out and is the fifth to be added to the LED Network, which is now capable of reaching 75% of people using London’s main terminal… Continue reading Maiden Expands Transvision Network But Profits Dip
Ofcom’s chief executive, Stephen Carter, has announced the super-regulator’s senior management team, including the appointment of the Prime Minister’s senior policy advisor, Ed Richards, as senior partner for strategy and market development.Richards, who advises Tony Blair on media, telecommunications and the internet, will become an executive member of the Ofcom board, along with Kip Meek,… Continue reading Ofcom Announces Senior Management Team
UK radio revenues at GWR Group are expected to be down by 3.9% in the quarter to 31 March. This is partly because Easter falls after March this year and so does not provide the Q4 boost experienced in 2002 (this is GWR Group’s Q4). The company says that this is in line with its… Continue reading GWR Sees Radio Revenues Down By 3.9% In Q4
The Government is launching an initiative to crackdown on unwanted email spam and strengthen privacy rights for electronic communications.Unwanted commercial spam is a rapidly growing problem around the world and according to the Department of Trade and Industry, unsolicited emails now account for around 40% of global messaging traffic.Under the Government’s new proposals, which will… Continue reading Government To Crack Down On ‘Curse Of Internet’
Capital FM Network has appointed former Lastminute.com head of marketing, Carl Lyons, as it senior marketing director.Lyons will take up the position at the end of March and will be responsible for defining and developing the marketing strategy for Capital FM and its seven sister stations, which include Century, Capital Gold and Xfm.Reporting to Capital… Continue reading Capital FM Network Appoints New Senior Marketing Director
Companies must continue to invest heavily in their brands if they are to survive in the tough economic climate, according to new research from the Chartered Institute Of Marketing (CIM) and the Brand Council.The study, which plotted the share price index of leading companies on the FTSE 350, shows that brand equity drives business success… Continue reading 27.03.03
The Daily Telegraph is extending the £8 million marketing campaign to promote its redesign to include the complete domination of Bank Underground station throughout April.Using a combination of 16-sheets, 48-sheets and illuminated 4-sheets, the Daily Telegraph will take over the entire northbound Northern Line platform of London’s Bank Underground station. The domination will also see… Continue reading Daily Telegraph To Dominate Bank Station In Ad Push
The growing popularity of non-voice services, such as SMS and mobile entertainment, helped to drive a mini-recovery in European mobile revenues during 2002, according to a new study from technology researcher Analysys.Also On MediaTel Insight Today…Maiden Losses Increase In Difficult 2002Outdoor advertising contractor, Maiden Group, has posted a pre-tax loss of £1.1 million for the… Continue reading MediaTel Insight: Mobile Services Stem Operator Losses
IPC Media has announced that Sylvia Auton, managing director of its Country & Leisure Media Group, is to replace Sly Bailey as chief executive.Auton will fill the position, which became available last November when Bailey shocked the media industry by stepping down to take up the chief executive position at Trinity Mirror (see Bailey Leaves… Continue reading IPC Media Appoints Sylvia Auton As New Chief Executive
Nearly one-fifth of Europeans aged 55 years and over now have access to the internet, according to new figures from Forrester Research. The 19% penetration equates to 15.5 million European seniors and represents a 50% growth in the last two and a half years, up from 9.9 million users in 2000. The increase comes mainly… Continue reading Almost 20% Of European Net Users Are Over 55
