The creation of a single ITV moved a step closer today with news that Carlton’s interactive TV division, Carlton Active, is being shut down to make way for a new division called ITV Interactive.The new ITV Interactive division will manage interactive advertising, content and marketing, but production will no longer be managed in house, as… Continue reading Carlton Active Closes To Make Way For New ITV Division
Guardian Newspapers has become one of the first heavy-weight traditional media owners to join the Interactive Advertising Bureau’s Leadership Council.It is understood that the recent appointment of former ITV chief executive, Richard Eyre, as IAB chairman (see IAB Appoints Eyre To Drive Growth Of Online Advertising), was instrumental in the group’s decision, which is expected… Continue reading Guardian Brings Traditional Media View To IAB Council
Granada Sees ITV Adspend Up 3-5% In AprilITV advertising revenues at Granada are expected to be flat year on year in the company’s first half, which covers the six months to March. The comparisons are made tougher by the fact that the relatively lucrative Easter weekend fell into the first half in 2002, but will… Continue reading Good News For Granada And Johnston Press
ITV advertising revenues at Granada are expected to be flat year on year in the company’s first half, which covers the six months to March. The comparisons are made tougher by the fact that the relatively lucrative Easter weekend fell into the first half in 2002, but will be in the second half this year.In… Continue reading Granada Sees ITV Adspend Up 3-5% In April
Global advertising spend will grow by 4.5% in 2003, reaching $262.0 billion – a shade above 2000’s boom-year spend of $259.6 billion, according to figures from Initiative Media.Also On MediaTel Insight Today…UK Digital TV Penetration Could Overtake Internet, Says ITCDigital television penetration is on target to exceed internet penetration in the UK if current growth… Continue reading MediaTel Insight: Global Advertising To Grow 4.5% In 2003
Entertainment and media companies are driving the growth in outdoor advertising and now account for one fifth of the sector’s total revenue, according to new research due to be published by Concord. The Media’s Medium study, which uses data from Nielsen Media Research, shows that entertainment and media companies accounted for 20% of the £690… Continue reading Entertainment And Media Brands Drive Outdoor Growth
Global advertising spend will grow by 4.5% in 2003, reaching $262.0 billion – a shade above 2000’s boom-year spend of $259.6 billion, according to figures from Initiative Media. The figures are based on research from Initiative’s offices in 40 countries worldwide. Some figures from the report – released in full this month – were reported… Continue reading Global Advertising To Grow 4.5% In 2003, Says Initiative
In the light of concerns about the impact of war in the Middle East and a resulting fall in adspend, Merrill Lynch has downgraded its 2003 US radio advertising forecasts. As expected, radio revenues in January were up 6% year on year and a similar increase is anticipated for February. However, analysts have cut their… Continue reading US Radio Outlook From Merrill Lynch
Digital television penetration is on target to exceed internet penetration in the UK if current growth rates continue, according to the Independent Television Commission (ITC). The Commission’s latest multi-channel TV figures, covering Q4 and full-year 2002, show that 41.4% of UK households had a digital TV (DTV) system by the end of last year. This… Continue reading UK Digital TV Penetration Could Overtake Internet, Says ITC
Analysts are still unsure as to the impact that the looming conflict in the Middle East will have on the advertising world. Contrasting pronouncements allied to a ‘wait and see’ mentality have only muddied the waters and it is this general sense of uncertainty which is acting as a restraint on growth. Last week, stronger… Continue reading INSIGHTanalysis: War And The Ad Economy
