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High-speed, broadband internet services are being embraced by a broader consumer demographic, with the 45-plus age group now comprising over 40% of US broadband households. According to new research from Parks Associates, there were 16.5 million broadband users in the US by the end of 2002; 7.1 million of these are aged 45 or over.… Continue reading Broadband Internet Reaches Older Demographic

Maiden Outdoor has struck a deal with Harlech Outdoor to market its portfolio of sites in Wales and the West Country.The deal with the region’s largest independent contractor strengthens Maiden’s portfolio outside of London with an additional 230 panels, including 210 48-sheets, 17 96-sheet billboards and three 48-sheet ultravision panels.The agreement, which takes effect from… Continue reading Maiden Outdoor Boosts Offering With New Marketing Deal

Some 42% of European mobile phone users are interested in 3G services and a healthy proportion of these consumers are prepared to pay a premium for new handsets and services. A survey carried out by Taylor Nelson Sofres found that half of those people with an interest in 3G would be willing to pay an… Continue reading Study Reveals Burgeoning Interest In 3G

After 5pm today the concurrent release of ABC’s consumer magazine figures for the period July to December 2002 will be available to subscribers in MediaTel’s Press database. During Friday 14 February NewsLine will feature a series of sector reports based on these figures. The following notes refer to the criteria used to compile these reports:The… Continue reading Important Notes: ABC July – December 2002

Today’s ABC figures for the six months to December 2002 are expected to show that the current fascination with celebrities shows no sign of slowing with large circulation rises for certain celebrity focussed titles.Speculation suggests that IPC’s Now magazine will increase its circulation from 570,279 to above the 600,000 mark for the July to December… Continue reading Today’s ABCs Expected To Show Growth For Celeb Titles

Yahoo has secured a deal with BT, which will offer consumers a premium personalised internet package, called Yahoo plus.The new service will feature new junk email- control features, instant messaging services, parental controls,

Some 42% of European mobile phone users are interested in 3G services and a healthy proportion of these consumers are prepared to pay a premium for new handsets and services, according to a survey from Taylor Nelson Sofres.Also On MediaTel Insight Today…Broadband Internet Reaches Older Demographic High-speed, broadband internet services are being embraced by a… Continue reading MediaTel Insight: Study Reveals Burgeoning Interest In 3G

Carlton and Granada were seen in focus yesterday after Dresdner Kleinwort Wasserstein downgraded the groups on valuation concerns and downgraded the stock to reduce from hold.Media analysts at Dresdner Kleinwort Wasserstein reportedly say that the broadcasters are overvalued in the current advertising climate and that their £2.4bn merger may well be blocked. They also warn… Continue reading Sharewatch: Carlton and Granada Knocked By Downgrade

Future publishing is launching a major ad campaign to promote the redesign of its monthly rock and heavy metal magazine, Metal Hammer.The magazine, which launched almost ten years ago, is undergoing an extensive redesign in an attempt to distance itself from its competitors in the increasingly competitive music magazine sector.Later this month an increase in… Continue reading Future To Promote New Look Metal Hammer

The latest ABC consumer magazine figures for the July to December 2002 period confirm the extent of the current obsession with the lives or the rich and famous, with significant increases in circulation for weekly celebrity focussed titles.As expected IPC’s Now magazine recorded an impressive 14% year on year increase in circulation to 630,212, confirming… Continue reading ABC Jul-Dec 2002: Success For Celebrity Magazines