More Uk articles

According to a report in today’s Guardian, ITV chiefs Michael Green and Charles Allen are coming under increasing pressure to stand down if and when the merger of Carlton and Granada takes place. Under the terms of the deal, thrashed out in October (see Carlton And Granada Enter Advanced Merger Talks), it was agreed that… Continue reading Shareholders Round On Senior ITV Executives

Commercial broadcasters are to receive a further blow later today when the Government agrees to increase the licence fee by £4 per year, giving the BBC an additional £100 million of public money.Culture Secretary, Tessa Jowell, is expected to make the announcement to Parliament later this morning, just weeks after warning that the licence would… Continue reading BBC Licence Fee Rise Set To Anger Commercial Rivals

It is reported that SBC Communications has entered negotiations to acquire DirecTV, a move which would ruin Rupert Murdoch’s ambition to take charge of a US satellite broadcaster. According to the New York Times, SBC may be willing to pay upwards of $10 billion for the business which is currently owned by General Motors. The… Continue reading SBC Expresses Interest In DirecTV

The latest NRS figures for the six months to December 2002 reveal a broadly positive period for overall national newspaper readership.Recent coverprice rises in the broadsheet sector appear not to have affected readership, with notable gains for the majority of quality titles. The Independent and the Independent On Sunday recorded significant improvements between July and… Continue reading NRS National Newspaper Round-Up – December 2002

Revenues at Vivendi Universal increased by 6% to €61 billion during 2002 thanks in part to a strong performance by Cegetel, the group’s telecoms division. Excluding businesses that have been sold off, Vivendi’s full year revenue was up 11% to €28.1 billion. Cegetel which includes SFR, France’s second-largest mobile operator, saw sales rise by a… Continue reading Sales Boost For Vivendi After Difficult Year

Online search engine, Ask Jeeves, has added two new products to its advertising portfolio in an attempt to give media planners and buyers greater control over ad targeting.The new ad platforms, called site submit and index express, will guarantee the inclusion of advertisers’ URLs in the Ask Jeeves search index.David Graham, head of business development… Continue reading Ask Jeeves Extends Online Ad Portfolio

The growing popularity of online shopping in the US is illustrated by a new survey from WSL Strategic Retail in which 73% of those questioned said that they made purchases via the internet in the 2002 Christmas period. The consultancy reports that 84% of US consumers said they did either the same or more online… Continue reading Consumer Approval For Online Xmas Shopping

Students wishing to ease the pressure of mounting debts are being urged to use their heads as billboards to advertise brands such as FHM.Creative marketing agency, Cunning Stunts, which is best known for projecting Gail Porter’s bottom onto the Houses Of Parliament, is offering students a fee of £88 pounds a week to use their… Continue reading Students To Become Human Billboards

Buoyed by a growing economy, Russian adspend shot up by 51% in 2002, according to a report in the Wall Street Journal. The newspaper quotes figures from the Russian Advertising Agencies Association (RAAA) which show that $2.68 billion was spent on advertising in the country last year, up from $1.75 billion in 2001. Television revenues… Continue reading Russia Has Fastest Growing Ad Market

ABC Electronic has completed the first ever audit of Real Media’s Open Advertiser online ad-tracking system.Open Advertiser, is a system that enables agencies and advertisers to determine the effectiveness of their online ad campaigns. The software records the placement of ad banners and tracks the clickstream activity and subsequent visits to specific pages within the… Continue reading ABCe Completes First Audit Of Ad Tracking System