Consumer confidence in the internet appears to have reached a new high with figures showing that Visa customers made more than €2.5 billion worth of online purchases from European internet sites in the final quarter of 2002.Also On MediaTel Insight Today…UK Broadband Net Penetration To Approach 40% By 2008, Says Strategy Analytics The number of… Continue reading MediaTel Insight: E-Commerce Sales Skyrocket In Q4
Outdoor advertising group, JCDecaux has defied ‘difficult market conditions’ to post an increase in sales for 2002. The company announced today that revenues for the final quarter increased by 3% to €440.6 million while full year sales were up 2.2% to €1577.7 million. An overall rise of 7.6% in billboard advertising (5.6% in Q4) proved… Continue reading Billboard Ads Boost Revenues At JCDecaux
The ASA has upheld complaints against Twentieth Century Fox for an offensive, intrusive and misleading mobile marketing campaign used to promote Minority Report.The ad featured Tom Cruise breathing heavily and then screaming: “Where’s my Minority Report?” Do I even have one?” A voiceover then states: “Don’t miss out on your Minority Report, buy it now… Continue reading ASA Censures Fox For Offensive Mobile Marketing Campaign
ITN has called for an amendment to the forthcoming Communications Bill that would allow a single company to take over the TV news provider. At present Carlton, Granada, Reuters, United Business Media and Daily Mail & General Trust each have a maximum 20% share in ITN. The Bill proposes a 40% limit but this would… Continue reading ITN Appeals For Relaxation Of Ownership Laws
Capital Radio was seen up 4.05% yesterday after JP Morgan forecast improvements in both audience figures and advertising revenue. According to the broker, the changes that Capital has been making to its shows and programming will improve listener figures in the first half of this year. JP Morgan also noted that the group is well-placed… Continue reading Sharewatch: Capital Rises After Positive Guidance
Revenues at global advertising network, Publicis, jumped by 20.2% during the course of 2002, putting the group on course to hit its earnings targets for 2003. The figures, announced late yesterday, show revenues rising from €2.4 billion in 2001 to €2.9 billion in 2002. This rise was largely a result of the incorporation of the… Continue reading Publicis Revenues Jump 20% In 2002, Buoyed By Bcom3
The economic downturn that has dogged the advertising industry for the last few years appears to be far from over. However, the latest figures from the Outdoor Advertising Association (OAA) show that the outdoor industry saw revenues rise by 15% year on year during the fourth quarter of 2002.This increase brings revenues back to levels… Continue reading Feature: Outdoor Sees Green Shoots Of Recovery
The number of UK homes subscribing to a high speed, broadband internet service is set to reach 10.6 million, or 37.9% penetration, by 2008, according to new forecasts from Strategy Analytics. This year, penetration is expected to reach 11.0%, or 2.9 million homes. At the close of 2002 the UK was the second largest broadband… Continue reading UK Broadband Net Penetration To Hit 40% By 2008, Says Strategy Analytics
More than half of the people in Britain are opposed to Government plans to allow foreign ownership of UK media assets, according to research from Taylor Nelson Sofres (TNS).According to the research, commissioned by the National Union of Journalists (NUJ), 52% are against the proposal to liberalise the rules surrounding the ownership of UK media… Continue reading Public Opposed To Foreign Ownership Of UK Media
Consumer confidence in the internet appears to have reached a new high with figures showing that Visa customers made more than â‚Ź2.5 billion worth of online purchases from European internet sites in the final quarter of 2002. The credit card company claims that sales soared by 136% year on year with e-commerce transactions totalling 31… Continue reading European E-Commerce Sales Skyrocket In Q4
