An advert for baked bean flavour Walkers Crisps, in support of Comic Relief, provoked a flurry of complaints to the ITC over what was considered to be “a bad taste portrayal of flatulence.”The ITC received a total of 88 complaints over the ads, created by Abbott Mead Vickers BBDO, which featured various well-known celebrities eating… Continue reading Walkers Crisps Escape ITC Censure
IPC’s flagship women’s glossy, Marie Claire is to feature its second male cover star, with a bare-chested Justin Timberlake set to appear on the front of its May edition in a bid to boost sales.The decision to showcase the US pop singer follows the huge success of the June 2002 issue, which featured David Beckham.… Continue reading Marie Claire Hopes Timberlake Will Boost Circulation
The Daily Telegraph is launching its largest ever outdoor ad campaign this April, as part of the second phase of its brand campaign to drive readership of the recently revamped broadsheet.According to the Telegraph, the campaign, which will run from the beginning of April until the end of November, makes it one of the biggest… Continue reading Daily Telegraph Launches Biggest Ever Outdoor Campaign
The impact of the war and general economic uncertainty has forced Merrill Lynch to revise its newspaper ad revenue growth forecast for the first quarter from 4% to 2-2.5%.Also On MediaTel Insight Today…Taylor Nelson Looks At NFO WorldGroup AcquisitionMarket research company, Taylor Nelson Sofres has confirmed that it is in discussions about the potential acquisition… Continue reading MediaTel Insight: US Newspaper Industry Holds Breath Over Conflict
More than 80 million European consumers will be banking online by 2007, according to a new report from Datamonitor. Internet banking has been a qualified success with the number of customers expected to reach 60 million this year, up from 23 million in 2000. The UK and Germany are Europe’s largest online markets, although Scandinavia… Continue reading Sixty Million Europeans To Bank Online In 2003
The impact of the war and general economic uncertainty has forced Merrill Lynch to revise its newspaper ad revenue growth forecast for the first quarter from 4% to 2-2.5%. Strong December results from the newspaper companies monitored by Merrill Lynch resulted in 4.5% growth in the US newspaper sector during the final quarter of 2002.… Continue reading US Newspaper Industry Holds Breath Over Conflict
Heavy TV users may be slightly less likely to pay attention to television adverts, according to data from Jack Myers Report‘s Media Brand Track survey. The study, which surveyed across 42 entertainment networks, found that an average of 22% of viewers with fewer than 80 channels say they are likely to pay attention to television… Continue reading Only 20% Of US Viewers ‘Likely’ To Pay Attention To Ads, Shows Survey
“The initial hype around the internet has now been replaced by an understanding among marketers that this medium is effective, efficient and a smart part of a media plan.” Scott Schulman, Wall Street Journal The internet is one of the youngest and fastest growing media in the modern world and there is little doubt that… Continue reading INSIGHTanalysis: The Internet Approaches Maturity
The US mobile industry is set to benefit from the rapid adoption of wireless local area networks (WLANs), with the number of frequent WLAN users in North America growing from 4.2 million in 2003 to more than 31 million in 2007, according to new figures from Gartner. WLAN systems allow mobile users to connect to… Continue reading Over 31m US Users To Adopt Wireless Networks By 2007, Says Gartner
Most consumer electronics manufacturers remain committed to developing personal video recorder (PVR) products, despite the lacklustre take-up of the system seen so far, according to a new report from InStat/MDR. PVRs have been hailed as a revolution in the way that audiences can watch television and many believe that they represent a serious threat to… Continue reading Manufacturers Remain Committed To Personal Video Recorders
