The number of homes receiving analogue television broadcasts is set to decline by 24% worldwide between 2002 and 2008, according to a new set of forecasts from Strategy Analytics.Also On MediaTel Insight Today…SMS Is Most Effective Direct Marketing Method, Claims Enpocket Around 15% of consumers respond to SMS text messaging marketing, with this figure rising… Continue reading MediaTel Insight: Analogue TV Switch-Off Strategies Needed
Cable & Wireless was seen in focus after Hong-Kong based telecoms group, Pacific Century Cyberworks halted its attempted takeover of the group (see Cable & Wireless Subject Of Takeover Speculation), as many analysts had predicted. The stock was seen down 0.77%.Elsewhere, Scottish Media Group was in focus on reports that the chief executive of the… Continue reading Sharewatch: C&W Declines As Takeover Abandoned
Pacific Century Cyberworks, the Hong Kong-based company that had been linked with a move for Cable & Wireless, has pulled out of a bid for the troubled UK telecoms group. It was earlier reported that PCCW had tabled a £2.4 billion offer (see C&W Subject Of Takeover Speculation) but it has now ruled itself out… Continue reading PCCW Abandons Bid For C&W
RevenuesThe ongoing advertising downturn continued to take its toll on ITV1 during 2002, with revenue falling by 0.8% year on year. The heavy losses experienced during 2001 continued well into 2002. However, increased bookings for the World Cup boosted revenue from May onwards, with June seeing an 11.3% year on year increase. The year ended… Continue reading Annual TV Market Round-Up 2002
Telewest Communications could be ready to merge with its cable rival NTL at the start of 2004, according to managing director Charles Burdick. In an interview with the Wall Street Journal, Burdick said that Telewest would complete financial restructuring in the second quarter and was on target to break even by the end of the… Continue reading UK Cable Operators Could Merge Next Year
Telewest Communications could be ready to merge with its cable rival NTL at the start of 2004, according to managing director Charles Burdick.In an interview with the Wall Street Journal, Burdick said that Telewest would complete financial restructuring in the second quarter and was on target to break even by the end of the year.“Our… Continue reading UK Cable Operators Could Merge Next Year
US advertising spending rose by 5.9% in 2002, according to preliminary figures from Nielsen Monitor-Plus, the advertising information service of Nielsen Media Research. Nielsen says that the growth was fueled by gains across most major media, with nine of the eleven reported media showing positive figures ranging from 2% to over 10% rises year on… Continue reading US Advertising Grows Almost 6% In 2002, Reports Nielsen Monitor-Plus
Last week’s research from the London Business School caused a bit of a stir by claiming that viewers rarely watch adverts during commercial breaks. However, Kate Sergeant, consultant at Media Audits argues that as a platform for challenging the measurement systems that form the basis for buying and selling TV advertising, the research rather misses… Continue reading NewsLine Column: Storm In A Peoplemeter
Around 15% of consumers respond to SMS text messaging marketing, with this figure rising to around 46% of recipients for the best-performing campaigns. This is according to research conducted by Enpocket, which has monitored more than 200 UK SMS campaigns since October 2001. The group’s report shows that the most likely response to an SMS… Continue reading SMS Is Most Effective Direct Marketing Method, Claims Enpocket
The BBC’s long awaited new digital channel for young adults, BBC3, was watched by an average of 154,000 viewers on its launch night.The digital audience peaked at 270,000 at 9pm on Sunday, as viewers tuned in to see Steve Coogan’s Paul And Pauline Calf’s Cheese And Ham Sandwich comedy show. However, just 19,000 viewers tuned… Continue reading BBC3 Launch Attracts An Average Audience Of 154,000
